'Business Btec\r'

'Definition of marketing is the management subprogram d unity which goods and operate move from ideal to the customer. For example, sassy-fangled orchard apple tree harvest-tides argon developed to include modify applications and systems, ar set at different prices depending on how much capability the customer desires, and ar change in places where opposite Apple products be sold. grocerying is ground on thinking near the worry in terms of customer inevitably and their satis particularion. The overall apprehension of marketing is a management schooltimetime of thought agree to which a irms goals piece of tail be best achieved through identification and satisf human actionion of the customers stated and unstated needs and essentials. Companies should identify the needs of their customer and produce products and services to satisfy those needs.The production concept is a philosophy that consumers entrust favour products and services that are wide available and highly affordable and that management should whence focus on improving production and dissemination efficiency this is relevant to Nike as they do this with humble products cheaper products such as accessories and ports equipment relying on economies of scale to tally profit on products that are priced cheaper.Private sector can be explained as a business own by individual(a) individual or groups and in that respect chief(prenominal) aims and objective and one of those objectives is to make a profit, and growth mean that they can -maximise their profits by reinvesting in the business. The main aim of a private sector business is excerpt as they want the business to last and not go bust. The main aim and objectives of my two business which are Apple and Nike theirs is to remain marketing adder in there industry.Public sector is part of an economy that is controlled by the authorities and is not run for profit such as schools and hospitals. The Voluntary sector is part of the economy that consists of non-profit make organisation such as charities and is run by volunteers. The human race sector and voluntary measure their surface not by profits but with other factors such as service grooming, growth of stove of provisions, cost limitations and meeting step.Service provision the act of acting a task for a business or person that wants or requires it in exchange for unexceptionable ompensation. A business that using service provision needs high quality trained supply such as the fire department that are available to preform what is need of them in a situation and doing the Job to the best they can. Growth of honk of provisions is the number of services a popular or voluntary sector do and the quality they do such a school pass extra courses things such as after school clubs to helps the students and develop.Cost limitation is utilize to see if the businesses remove used the funds they have at had adequately as for public sector organisatio ns such as school hey will need to distribute the money they ask for to get the best out of there students. meeting quality standards are used in the public and voluntary sector as for hospitals they rely on this as lives are in danger and will need to provide a standard to the mickle seeking help.Marketing objectives the group of goals set by a business when promoting its products or services to potential consumers that objectives whitethorn be based on factors other than survival and growth. Market leadership is the position of a companion with the largest market share or highest profitability allowance account in a given market for goods and services. Market share may be measured by either the volume of goods sold or the mensurate of those goods. This links both to Nike and Apple as they are the market leaders in the given markets.Brand ken is the likelihood that consumers recognise the presence and availability of a companys product or service. Creating disfigurement awa reness is one of the key steps in promoting a product both for Nike and Apple they do this very substantially as they are recognised globally positivist have such iconic logos that are easily recognisable. Perception of customers is a marketing concept that encompasses customers impression awareness and/or consciousness about a company or its offerings.Customer perception is typically affected by advertising, reviews, public relations, social media, personalised experiences and other channels. Ansoff was known best for developing a strategies he Identified as the four categories for suppuration and the categories are market penetration, marketing developing, product development and diversification. Market penetration the activity or fact of increasing the market share of an existing product, or promoting a wise product, through strategies such s bundling, advertising, lower prices, or volume discounts.Marketing development is the act of increasing the total market served by a company by finding modernistic customers and markets, or providing freshly products to existing customers and markets. An example of this for Nike is their sports clothes and trainers are forever developing and coming out with new ideas. Product development this strategy entails finding new markets for existing products. Market research and further breakdown of markets helps to identify new groups of customers. An example for Nike is producing a new winter line or a new product or material such as Dri-fit.Diversification this involves moving new products into new markets at the identical time. It is the most risky strategy. The more an organisation moves out from what it has done in the past the more uncertainties are created. However, if existing activities are threatened, diversification helps to spread risk. endurance strategies are used by many businesses as they are faced with having to develop there strategies to hold water such as economising the business to reduce ex penses. This would lead to the business being less profitable and have a smaller market impact and awareness.In business a rand is a extraordinary design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors making it stand out and hands-down to remember. The process involved in creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a logical theme. Branding is used by both businesses as they have brand name, a logo and a slogan. They are both such powerful brands worldwide. They both have brand extension and are always looking to keep brand building as well as both do brand extension.\r\n'