Recommendations for Icebreaker Regarding Lack of...

Problem Statement One problem that Icebreaker has is that their company is becoming more spread out across the globe and this is hindering their motivation to keep to Icebreaker growing as a company. Background Information Icebreaker has been around since 1994 and since its beginnings as a small business it has expanded exponentially becoming one of the global leaders in outdoor apparel with mountain bikers, runners and sailors all wearing the Icebreaker products. In 2003 Icebreaker was trying to get into the North America market. They had tried unsuccessfully through a large distribution company in the USA but they lacked the typical Icebreaker motivation and belief in the product. Theoretical Framework Psychologist Abraham†¦show more content†¦It would also be very quick to implement only taking one month to sort out how the winner will be chosen and finding a reasonable prize. The downsides to this is that it will Page 4 of 4 only effect the top 4 or so workers as there may be repetitive winners and this could potentially demotivate other workers by making them feel they are not worth as much to Icebreaker and decreasing their esteem as part of Maslow’s hierarchy of needs. Recommendation My recommendation for Icebreaker is offer some monetary incentives to them. These incentives could be in the form of bonuses of cash or stock in Icebreaker if they exceed certain distribution goals such as reaching a 10% growth rate yearly. By using this strategy it will satisfy their esteem concept of the hierarchy of needs by rewarding the company for doing a good job and expanding the Icebreaker name. Implementation This plan could be implemented quite quickly but could take some time to see returns on the plan. It may also make the company only go for a 10% increase so the same growth would be easier to achieve the next year. I estimate that the cost would be about $20000 - $40000 depending on the effort that the distribution company puts into the plan. The plan would involve all members of the distribution company as they would all have to work harder and find new ways to achieve the 10% growth,Show MoreRelatedOrganizational Behaviour and Hr Management: the Case of Aeroflot7062 Words   |  29 Pages 22 6. Problem description and analysis. Recommendations 24 List of Sources 27 1. Aeroflot’s Background After the World War I many European countries started to look forward civil aviation development. Since then, Soviet Union Government established Dobrolet - the first Russian air fleet that had flights from Moscow to many airports in European part of the USSR and nearest foreign locations. In the beginning, only one plane served the route from Moscow to Kenigsberg (Kaliningrad). That plainRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrievalRead More65 Successful Harvard Business School Application Essays 2nd Edition 147256 Words   |  190 Pages206 vii Contents Jaime Arreola Anonymous Ally Ip Anonymous Anonymous Cabin Kim 209 212 215 218 220 222 viii ACKNOWLEDGMENTS The motivation to create the second edition of 65 Successful Harvard Business School Application Essays came from a recent rise in business school applications. With an abundance of qualified candidates to choose from, admissions officers can be more selective, making admission to top schools even more challenging for applicants. The Harbus, the Harvard Business