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What are the key event, trends and turning points which you think bequeath be occurring over the next 5 stratums? Ampang Jaya municipal council has a make outu tout ensembley bright vision which Is to make the Ampang Jaya municipality prosperous and harmonious by 2015. The vision was created suit adequate to(p) as the function of MPAJ itself which is to operate the community at bottom the Ampang Jaya area.In order to realize and achieve the vision, Ampang jaya municipal Council were very struggling to conciliate with and hunt along with the progression of technology to picture a very strategical town planning an be comfortably use. Besides that, Ampang Jaya municipal council overly develops Its creativity and innovative sense so that it will pass towards the achievement of world class organization that may facilitate the customers fill particularly the residents in the Ampang Jaya area.Proudly, Ampang Jaya Munucipal Council shows lot of their effort by combining their attitude as a prestigious organization with the vision stated as a drive to make sure Ampang Jaya Municipal Council will move forwards and Improve its accountability integrity and transparency towards a strategic town planning in the next five years ahead. drudgery ANALYSIS OF MPAJ Swot analysis Is an analytical method which is used to get word and categorise signifi give the gatet internal speciality and weaknesses and external sucha s opportunities and threats factors face up either in a particular arena, such as an organisation.It provides entropy that Is helpful In matching the firms resources and capabilities to the competitive environment in which it operates and is thence an important contribution to the strategic planning process. It Is used as a dynamic part of the management and business development process. Strength of MPAJ Ampang Jaya Municipal Council Is an organization that provides run to the esident along Ampnag Jaya area. The organization plays crucial role s to ensure that all the resident living tumesce with all the Important Infrastructure and raptus available.Firstly, the strength of Ampang Jay Municipal Council is it focuses on the environment. It means that, the organization was richly taken responsible to ensure that the environments within Ampang Jaya area are well unionised and preserved. MPAJ had launch campaign to create awareness with the Involvement of public in gotong-royong every month and the Planning unit department adopt systemauc progress in designing a landscape in Ampang Jaya.No one shall subside the environment of the area, As example, Ampang Jaya Municipal Council are held responsible to ensure thither is company that will loaded up the garbage throw by the residents so that the area will be clean. This Is parallel with the maln function of MpaJ which is to serve the publics and manage the Ampang Jaya territories. Next is, Ampang Jaya Municipal Council Provide variety of facilities and work and act as an 1 OF3 enTorcement Doay wltnln tne area.I ne scope ana responsl I t D II les 0T tne provide a ripe surroundings and environment to the the Ampang Jaya residents. by dint of all the budgets given by the judicature, Ampang Jaya Municipal Council shall play it roles as good as they should be. MPAJ enhance their role by providing and build various infrastructures, services and e-services. As example, MPAJ are held the accountability to facilitate the area with a well organize hospital facilities, transportations, food court, mosque and public bath and many more.This is regards as MPAJ strength because of their role to facilitate the area are goes well performing up as the enforcement body that will be respected by many publics. As example, MPAJ may rite a compound letter to the premises of food courts if the premises were not following the exact procedures in opening the premises such as cleanliness. Weaknesses of MPAJ Along with much strength that exists within the Ampang Jaya Munici pal Council, the organization also has it weaknesses. First, the weaknesses of the MPAJ is , the staff of the organization were escape of quality measurement.It happens and can be seen when the quality of services offered is not in line with the vision of MPAJ. The vision of MPAJ is to make the area harmonious and incorporated by 2015 but still, there are oopholes in the organization where almost staff was not giving all the cooperation to help achieving the vision stated. This can be prove by an articles written in a newspaper publisher where the residents of Taman Teratai ask MPAJ to take urgent action against badly cracked and collapsed give out walls that consider to soil erosion.Regards to these matters, MPAH should take an immediate action to supervise, monitor and ensure that all the residents in the area are being take give care of. This had shows the commitment stated by the organization are not well spreading within the organization. Besides, many issues had been ari sing regarding MPAJ. This issues arise had tarnished the MPAJs image and reputation especially when it indicates that the staff are lacking in the integrity values. Bureaucratic in nature lead to discipline problem, unaccountability and corruption issues within the organizations.As example, the most hottest issues pertaining MPAJ of the year is the cases of former MPAJ enforcement director Capt (R) Abdul Kudus Ahmad was sentenced to 11 years and 10 months Jail and RM370,OOO alright for accepting bribes totaling RM59,OOO. This is the strongest weakness of MPAJ that had tarnished its reputation. Opportunities of MPAJ As a public organization, Ampang Jaya Municipal Council able to take and grabs many opportunities that came ahead of the organization. This opportunities came, thanks to the globalization that created many occur for the MPAJ to improves its lack and maintain its prosperous.First, the opportunities that came beneath MPAJ organization is the growth of the technologies whe re the advancement of technologies lead to better productivity and efficiency of the MPAJ function. As example through the advancement of technology many technological devices has been adopted to provide an excellent services to the Ampang Jaya residents. As example, is the usage of modern machine conducted by expertise to amend the town can be very useful tools for MPAJ.I nreats to M each organization has threats that make the organization to be alert more with the surroundings. The threats that chip in been surrounds by the Ampang Jaya Municipal Council is the mentalities of the citizen around the Ampang Jaya area itself. The demands of the citizens are sometimes beyond the limit that can be reach and realize by the Ampang Jaya Municipal Council. The demands from the citizens are above the MPAJ expectations. As example, are the high citizens expectations that emand everything to be colonized within MPAJ authorities.It is an alarm that chain the public organization where the org anization cannot fully fulfilled the demand. Besides that is the migration of the citizens into the Ampang Jaya area. This migration creat more surplus and induce to the overpopulation problems thata later on creating more social issues and conflicts. It in hard to monitor the overcrowded and the possibilities to prevent and maintains its peacefulness is more complicated. The illegal activities may take place and it will be difficult to combat the crime as overcrowded made it hard to square off things up.Tthe Ampang Jaya area is not abig area and nowadays it still can yield its population but in the future, the effects of globalization may explode more the mirgation and create overpopulations. This later on will require the Ampang Jaya Municipal Council to provide more facilities, transportation and others accomodation but yet, the problem is it may pass on the limits of Ampang Jaya Municipal Council to cope with all the demands. MPAJs Stakeholder Basically, stakeholders are an individual, group, organization that directly or indirectly get involve with the MPAJ activities.The Amppang Jaya Municipal councils takeholders is consist of state authorities such as Office of the evoke Secretary and Office of State Treasury, federal government such as Housing and Local Government, division of Public Service, MPAJ themselves which includes members of the council. Besides that is the customer that act as the important stakeholders which is residents, visitors, tourists, government agencies and private, residential owner or business premises. The non organizational organization also acts as the stakeholders of the Ampang Jaya Municipal council together with the Business Community and Concession Company.