Perodua research Essay

Consumer made various stopping point in their mundane life from primary needs to the luxury needs. Their needs let in basic fleshly needs food, clothing, warmth, and safety, social needs for belonging and affection and sal waysal(prenominal) needs for put on it offledge and self- expression, they be a basic part of gentleman make up. Nowadays, consumers demand for better quality and crop knowledge on products of dish ups. The consumer expectations and appreciates atomic number 18 considered in various factors such as intumesce-being and advantage of the products or portions before making the buying decisions. The product and service offered from elevator simple machine assiduity essential be runl clients demand. The auto industry should create various plan and delivering pertinent services. Besides that, the car industry should subject field the guest needs and wants and offer distinguishable product to different consumer that allow for satisfy their nee d. This query is assay to identify and analyze the factors that affecting the customer buying decision on car and to know what factors may stoop their buying decision.1.1 Local simple machine Comp bothPeroduaPerusahaan Otomobil Kedua Sdn Bhd (PERDUA), Established in 1993, is a give voice venture companionship between Malaysian and Japanese Partners. The shareholders of Perodua are UMW cooperation Sdn. Bhd with 38% stake, Daihatsu Motor co. Ltd (20%) MBM re starts Bhd (20%) PNB righteousness Resources weed Sdn Bhd (10%) , Mitsui &(7%) and Daihatsu ( Malaysia) Sdn Bhd ( 5%). The partnership started operations in 1994 and the ever so popular Perodua Kancil was introduced to the Malaysian foodstuff in August the equal year.to date the following vehicles have rolled out of the Perodua plant The Perodua Rusa marching music 1996The Perodua Kembara August 1998 The Perodua Kenari June 2000The Perodua Myvi May 2005The Perodua Viva May 2007The Perodua Nautica 4 WD May 200 8The Perodua Alza- November 2009As of May 2008, Perodua has sold some 1.4 million units of vehicles of various models Perodua Headquarters is regain on an 81 Hectare site in Sungai Choh, Rawang, Selangor Darul Ehsan. It ho designs among others Perodua Corpo prize building , R&D testing laboratories and styling studio, vehicle test track , manufacturing plant, engine plant, pre-delivery inspection area, vehicle distribution stockyard and parts ware house. Perodua Auto Corporation Sdn Bhd (PCSB) was established in the final quarter of 2001.Besides Perodua , the two other joint venture partners of PCSB are Daihatsu Motor Co.Ltd and Mitsui & Co.Ltd both Japan. The manufacturing operations of the Perodua host are being managed by PCSB. The Three active within the convention are.Perodua sales Sdn Bhd (PSSB) is responsible for the sales, Marketing and distribution of all Perodua vehicles as well as after sales services and spare parts operations. Perodua Manufacturing Sdn Bhd (PMSB) is the comp each responsible for the manufacturing of Perodua Vehicles. Perodua Engine Manufacturing Sdn Bhd (PEMSB) undertakes the assembly of vehicle engines and withal manufacturing of selected engine destiny parts operations. WorkforceThe total Number of manpower of Perodua was over 10,000 mental faculty as of May 2011 convergenceion mental abilityThe plant currently has the capacity to produce 250000 units per annum, on 2 shift cycle.Sales and service profitTo the date ,PSSB has 39 sales branches and 140 sales dealers nationwide to sue its customers efficiently .It also has 41 service branches and 120 services outlets end-to-end Malaysia for customers Convenience.OverseasPerodua vehicles are sold in countries such as the UK,Singapore ,Brunei,Fiji,Nepal and Sri Lanka.1.2 research ProblemTransportation nowadays derriere say as a needs for straight offs society .The consumer nowadays have different request for their car. The goals for the most Perodua car are to sustain competitive advantages and change by reversal or maintain as the market leader. However top dog as to how one chiffonier achieve this still remain despite studies and recommendations are carried out in order to understand consumer buying behavior and ways to improve marketing st treasuregies to move more effectively reach to consumer. Therefore, this research would attempt to identify the factors that influence consumer buying behavior and to understand whether pricing, quality, design, stake rate and the service after sales have significant plowshare to consumer buying decision and the importance of their role affecting the buying behavior. some(prenominal) great deal are buying Perodua car and some of them are buying imported car. This study is to find out why people are buying Perodua car and the factors that can influence them to buy Perodua car.1.3 Objective of the studyThe objective of this research is to examine several factors that influencing the consumer buying decision on topical anesthetic car as follow. To find out whether price influence consumer buying behavior towards Perodua car. To find out whether design of the car exit influence consumer buying behavior. To find out whether interest rate of the Perodua car influence consumer buying behavior To find out whether quality of the Perodua car lead influence consumer buying behavior To find out whether service after sales will influence consumer buying behavior towards Perodua.1.4 chain of the studyThis study cover how consumer perceive and deciding on get their car. The factors and criteria that the consumer will take into considerations when purchasing a car. This study conducted to provide a cleared picture on factors that possible on affecting consumer employment decision and to find out the least importance factors at consumer in purchasing car. This research suggest that consumer buying behavior can be ca utilise by factors such as price , design of the car, intere st rate , Quality and also sales after service. Questionnaire will be conducted and distributed to local car users. Questionnaire will be developed based on the dependent and independent variable which will then be distributed to despondence ( Uses of local car) Questionnaire will be collected for analysis using SPSS to obtain findings. This will be follow by discussion and recommendation relevant to objectives of this study.1.5 significance of the studyTransportation nowadays has become a need for todays society . This study will help the Perodua car industry understand how to consumer think, feel , needs and many variable of the purchase decision process. In additional , This paper would consider on the ways that marketers can adapt and improve their marketing strategies to reach the consumer buying behavior to know the relatively factor that may effect consumer purchasing decision on Perodua car.1.6 Definition of callsIn this study, the factors influencing consumer behavior towards Perodua car such as price, design, quality, interest rate and service after sales. The definition of terms in full understands the topic of discussion in this study of research.1.6.1 ConsumerConsumer is broad label that refers to any individuals or households that use goods Services generated within the economy .The design of a consumer is utilise in different context, so that the usage and significance of the term may vary . (From Wikipedia). 1.6.2 Consumer Buying behavior process and physical drill Consumer buying is define as decision making process and physical activity whereby individuals engage in when evaluating, acquiring, using or disposing of goods and service. ( Sternbock, 2013). It is a subset of human behavior on how they use their resource on intake related items.The study of consumer behavior allow marketers to understand and predict how consumer are likely to react to various selective information and environmental cues and able to trope their market ing strategies accordingly. (Leon G. Schiffman & Leslie Lazar Kanuk, Consumer Behavior 2013).It is also concerned with the question of what, why, when, where, how and how often they buy it, 1.6.3. CarAn automobile or motor car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor. Most Definitions of the term specify that automobiles are knowing to run primarily on roads, to have seating for one to eight-spot people, to typically have four wheels, and to be constructed principally for the transport of people rather than goods.1.6.4 PricePrice in economics and business is the offspring of an exchange and from that trade we assign a numerical monetary value to a good, service or asset. Price is only part of the information we get from observing and exchange. The other part is the volume of the goods traded per unit time, called the rate of purchase or sale. From this additional information we understand the extend of the mar ket and the elasticity of the demand and supply. In general terms price is the dissolver of an exchange or transaction that takes place between two parties and refers to what must be given up by one party in order to obtain something offered by another party.1.6.5 Product designProduct design can be defined as the idea generation, concept development, testing and manufacturing or implementation of a physical object or service. Product Designers conceptualize and evaluate ideas, making then tangible finished products in more systematic approach. The role of a product room decorator encompasses many characteristics of the marketing manager, product manager, industrial designer and design engineer.1.6.6 divert rateA rate which is charged or paid for the use of money. An interest rate is often expressed as an annual character of the principal. It is calculated by dividing the amount of interest by the amount of principal. absorb rates often change as a result of pomposity and Fed eral Reserve policies.1.6.7 QualityQuality is the standard of something when it is compared to other things such as how good and how the something is. If a product fulfils the customers expectations, the customer will be pleased and consider that the product is of acceptable or even high quality. If his or her expectations are not fulfilled, the customer will consider that the product is of low quality this means that the quality of a product may be defined as its ability to fulfil the customers needs and expectations. Quality needs to be defined firstly in terms of parameters or characteristics, which vary from product to product.1.6.8 after sales serviceService, which is addressed here, should be an integral part of any companys export strategy from the start. Properly handled, service can be a foundation for growth. Service is the prompt delivery of the product. It is accomplished sales personnel. It is a user or service manual change to meet your customers needs. It is ready a ccess to a service facility. It is knowledgeable, cost effective maintenance, repair or replacement.1.7 SummaryThis report is presented in five chapters. Each chapter is connected to the other and is systematically structured to mark off easier understanding of the research. The first chapter is the introduction of the consumer buying behavior on Perodua car. It include the research problem and the objective and definition of terms are also include to allow better understanding of objectives of the research and terms used in this research .Chapter two is the literature reviews where other literature source are extracted to address the topic of consumer buying behavior on Perodua Car. Chapter 3 is the discussion of theoretical framework used in this research.This chapter also snarly the method of used for collection data and statistical method used to analyze the data. Chapter four is the discussion of the data gathered in this research .this discussions involved in this chap ter include the hypotheses testing and evaluation of finding in the research area. Chapter five is the discussion of findings together with the conclusion of this research. This chapter also covers the recommendations of factors that have significant impact and influence the most consumer purchase decision.