Creative Brief

| PROMOTIONAL STRATEGY entree| | | | PROMOTIONAL STRATEGY sufferance| | | CREATIVE BRIEF FOR CAPITAL ONE CASE 1. wherefore ar we advertizing? To raise pileus singles cognizance and communicate a position in the foodstuffplace in order to achieve growth and change the markets erudition of its financial products. The objective of announce is to put youthful customers with their low interest rates as intimately as to focus on existing customers by promoting their evoke unacquainted(p) products and services. 2. Who we argon talking to? The Capital One customers practise principle card for the following reasons: * For Convenience * To avoid carrying cash * To turn back the track of expenses * For put in loyalty reward points As per the industry trends in 2004-05, on that point were competitive pressures in the prime and superprime lending markets. These pressures were expected to address throu gh 2005-06 as low interest rates keep to cause intensity of prime and superprime mention cards markets.

So, as per the analysis nates customer segments should include two groups: major(ip) Focus (most of the ads in the campaign): Subprime customers pocket-size Focus: Existing customers This advertising strategy should be followed at this point of time, but in the longer run brand reinforcement among the existing customers (after science of subprime customers) should be the key strategy. 3. What do they think about the brand now? Canadian consumers are aware of Capital One Credit cards. Canadians were a ware of spectacular value without the hassl! e knowledge of Capital One credit cards owing to advertising spillover from U.S. In fact Capital One customers were equally possible to use credit cards for special occasion purchases as well as for business-related purchases whereas the widely distributed population was more in all probability to use credit card for business related drive which substantiates their perception in the minds of the consumers. Consumers in Canada...If you want to get a skilful essay, order it on our website: OrderCustomPaper.com

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