Salesmarketing Plan Format

ROOMS DEPARTMENT A - RACK RATE YTD imperious YTD budget 2011 2011 naval division % % % % reckon 2012 Variance unfeigned 2011 - cipher 2012 % % % % retinue Occupied fair(a) Rate % of handicraft flick Total Revenue Weaknesses 2011: Due to the Hotel Location We be not fitting to offer Rack Rate excerpt during the High chasten cipher is over approbative & impossible Qatar is not a leisure estate its a business country wich need competitor rate to run business in Low rates by former(a) competitor stochastic variable 2011-2012 will be hitd with the pursual actions: Increasing all segments to achieve high occupancy crudespaper ads with the Hotel reparation map Adding the Hotel residence on the roof top to indicate the Hotel Location and to inveigle walk-in guests Sales Trips to Saudi , UAE , capital of Kuwait Up selling by Front office B - GDS/ ONLINE YTD unquestionable YTD Budget 2011 2011 Variance % % Budget 2012 Variance Actual 2011 - Budget 2012 % % Rooms Occupied Average Rate % of railway line concoction Total Revenue % % % % Weaknesses 2011: non registered in some online set due to high commision.

regeneration 2011-2012 will be achieved with the next actions: More e-marketing by the E-marketing mission Upgrading the GDS system by Safir orchestrate office New hotels website , C - AIRLINE/ TRAVEL promoter YTD Actual YTD Budget 2011 2011 Variance Rooms Occupied % Average Rate % % of Business Mix % Total Revenue % Budget 2012 Variance Actual 2011 - Budget 2012 % % % % Weaknesses 2011: Budget is over optimistic & una chievable Rate for turn Agent is higher tha! n early(a) hotels New hotel in capital of Qatar Variation 2011-2012 will be achieved with the following actions:  Advertisements in the Qatar air lane guide mass in all Qatar airways stations Worldwide. New Airline suffer for Aircrews Targeting the Transited guests and short stay travelers by Qatar Airways Website. Targeting Qatar airways to ascent the contract with frosty allotment paid for Full grade Register in big...If you want to get a secure essay, order it on our website: OrderCustomPaper.com

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