Exective Leadership Assignment Example | Topics and Well Written Essays - 750 words

Exective Leadership - Assignment Example The trait theory stipulates that leaders are born with specific characteristics of leadership such as internal force, intelligence and ability to interact with other people (Wart, 2012). They believe that either one becomes a good leader because they were born with leadership qualities or they are poor leaders if they were not born with leadership traits. Stratified systems theory suggests that leaders perform specific tasks in the organization depending on the ranks they hold in the organizations (Wart, 2012). Junior leaders are engaged in short-term planning while senior leaders focus on long-term goals of the organization. In addition, the theory suggests the duration in which a leader can work in an organization without supervision is dependent on the rank they hold (Morse, et.al, 2007). Those who hold highest ranks stay longer than junior leaders without supervision. Path-goal theory is similar to trait and stratified theories in that both theories admit leaders possess certain characteristics that enable them to lead their followers and improve organizations performance (Wart, 2012). However, they differ in the sense that path-goal theory presumes a leader should define organizational goals and empower the capability of followers to pursue them while trait theory presumes people can only utilize their inborn potential to achieve organizational goals (Morse, et.al, 2007). On the other hand, stratified theories differ from trait and path-goal it perceives performance of leaders as dependent on the ranks they hold in an organization, thus, those holding junior positions require more supervision than senior leaders (Wart, 2012). The grid was designed to elaborate how leaders can assist organizations to attain their goals by taking concern for production and for the people (Wart, 2012). The concern for organization entails leaders’ effort to perform organizational tasks such

Advantages of supply chain management Essay Example for Free

Advantages of supply chain management Essay One is cost advantage. Companies that have implemented supply chain management have a 45% supply chain cost advantage over their competitors. [1] Price of raw materials and end product are optimized due to collaboration between two parties. The sharing of vital information in the early stage of development, and the effective communication of methods and requirements allows parties within the supply chain to effectively benefit each other in terms of cost. Another is faster time to market. Companies met their promised delivery dates 17% faster than their competition. [2] Through early information and forecast, suppliers can also efficiently design their production and implementation process through collaboration. This allows supplier to reduce the lead time to produce their products within the supply chain. Disadvantages of supply chain management over traditional competitive procurement processes. First is the difficulty of maintaining supply chain relationship. Supply chain relationships are probably the most fragile and the most susceptible to breaking down. [3] This is because a poor relationship at any part of the supply chain can cause major problems to the entire supply chain. In today’s global market, the customers have the power over the suppliers. Everyone else in the supply chain must quickly satisfy the demands or else face the possibility of loosing them. Another disadvantage is the need to share vital information for collaboration purposes which leaves a company vulnerable to illegal copying of ideas or methods. Although these can be safeguarded by proper agreement between parties, but the forces of market competition may compel violations of agreement intentionally or unintentionally.   If supply chain management is actually a superior way of managing procurement and production, how (if at all) does that modify any of the economic `big ideas` we examined in Module 1?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Supply Chain Management plays a major role in the concept of supply and demand. With parties closely related through collaboration, the identification of demand which is needed by the suppliers to support the collaborative company is easy, allowing suppliers to maximize profit given the level of demand. On the side of the collaborative company, the control of supply of raw materials is easy, which again would allow them to optimize profit. References: Ferguson, B. (2000). Implementing Supply Chain Management. Retrieved December 3, 2006 from http://www.apsreview.com/archive/spring2004/images/APICS.pdf [1] See Implementing Supply Chain Management at http://www.apsreview.com/archive/spring2004/images/APICS.pdf [2] See Implementing Supply Chain Management at http://www.apsreview.com/archive/spring2004/images/APICS.pdf [3] See Implementing Supply Chain Management at http://www.apsreview.com/archive/spring2004/images/APICS.pdf

The Global Economy and the New Employee-Employer Relationship :: Free Essay Writer

The Global Economy and the New Employee-Employer Relationship The new global economy has forced a reorganizing of the American workplace. In times past the workplace provided job security, training and internal employee development to improve employee performance and commitment. The new revolution in employee-employer relationships has allowed companies to reduce costs, increase flexibility, and generally improve performance. But where the old structure protected employees, new ones emphasize downsizing, part time or contingent workers, outsourcing, and compensation based on individual merit and overall organizational performance. These new organizations shift much of the risk of the company from stakeholders to employees and increase the demands on workers while reducing their compensation. Therefore employees have been penalized for the restructuring of the American workplace. There are three distinct periods of the American workplace: industrial, post-industrial and contemporary. The Industrial was the period before WWII. The Post-Industrial was prevalent for most of the 20th century, and the contemporary emerged during the late 1980’s and 1990’s. During the industrial period, training was informal and occurred on the job. Foreman had primary control over the workers. The fear of being fired was the primary source of worker control. There was no job security. The Post-industrial period was a product or partly in reaction to the growing union movement, partly from efforts by management to increase productivity on the heels of WWI. During this period there was a clear distinction between the interests of shareholders and those of management. Clear distinction between the work of management and the work of labor. Managers did the "thinking work," labor did the physical or mechanical work. Employment decisions were based on pre-established, objectives such as seniority, years of training, etc, rather than on individual merit. Unskilled workers were hired to work in the factories; recent college graduates for management. Factory workers started with simple task and gradually learned more difficult ones; young managers had mor e explicit training programs and job rotation. Large corporations might have training departments. Promotion tended to follow training schedules, one could move up as one learned to handle more complex assignments. There were often "fast tracks" for employees with special relationships or with highly desirable qualities. Organizational structures were organized by function. Decision-making power was at the top and had to flow through too many levels. There was a sense of job security, based on a seniority system.

Comparison of The Raven and The Erlking Essay

In this essay, I am going to compare and contrast the two famous poems, ‘The Raven’ by Edgar Allen Poe and ‘The Erlking’ by Johann Wolfgang von Goethe. The Raven is a one hundred and eight line poem about a lonely man who is unstable after losing his wife and comes across a raven who only speaks the word, â€Å"nevermore†. The Erlking is a poem about a man in a small girl’s nightmare as he torments her but nobody else can see him. There are many similarities and differences between the two poems. Both poems have a gothic atmosphere and can be compared strongly in this way. However, both are of different lengths and differ fro9m each other. In this essay, I am going to discuss how the two poets create tension and suspense and make a conclusion after studying these poems. The first element I am going to compare and contrast is the storyline of the poem and the impression it is meant to have on its reader. I am going to start by analysing each poem individually and then make a small conclusion when I will see how they are similar and how they differ. I will be using this structure for each point I will discuss. I will start by analysing ‘The Raven’. The main principle of Edgar Allen Poe’s poem was to have a lasting effect on its reader. Shortly, before he wrote ‘The Raven’, Poe’s wife had been diagnosed with an illness. This illness was later the cause of her death soon after he had finalised is poem. It is said that this poem is his forecast of what was going to happen to his wife. This is, therefore, the reason why he chose a raven to be the main character, because it was thought to be the most evil bird. The Raven is meant to be a representation of Edgar Allen Poe reflecting his responses to the bad news of his wife. The Erlking is a very dark poem and starts by giving a notion that the boy is simply imagining the Erlking and is dying of a strange disease. However, the poem takes a sinister twist when the boy dies at the end of the poem. Goethe had many reasons of writing such a dark poem. Such a reason is that the night before he wrote the poem he saw a local farmer carrying a bundle. This turned out to be a man who was carrying his sick child to hospital. This was where the main inspiration for the storyline for the poem of the Erlking came from. Also in German mythology there is meant to be a spirit/ supernatural power that is meant to cause controversy and ruin the minds of children. These two factors were merged together to make the Erlking. They are both dark poems and want to create a mysterious mood for the reader. Both had an individual reason of why they were written but then their similarity grew because they had the same atmospheric impression. The second point I am going to examine is the linguistic techniques used by the poets. The Raven has a lot of alliteration and is used very frequently. Examples of this alliteration is:- â€Å"While I nodded, nearly napping, suddenly there came a tapping,† â€Å"And the silken, sad, uncertain rustling of each purple curtain† Both are examples of alliteration but in different ways, one very simple and the other has more complexity. The first quote is just three consecutive words starting with the same letter. The second quotation, on the other hand, uses two words consecutively starting with the same letter. However, the third word is part of the alliteration. The ‘un’ is not part of the alliteration but the second part is. Although this part of the word starts with a ‘c’, it is pronounced as the letter ‘s’. This is still part of the alliteration because this poem was obviously written to be read aloud. The Erlking is very different to the Raven, in this way, as it does not contain hardly any alliteration used for boosting the atmosphere. The Erlking does use a linguistic technique that the Raven does not use as much is repetition. An example of this is:- â€Å"Dear father, oh father, and do you not see,† This is a technique very similar to alliteration as it created the same type of tension and both are meant to be read fairly slowly. Later on in The Erlking, this repetition phrase is repeated, showing that there is ‘internal’ repetition (with the word ‘father’) and also ‘phrasal’ repetition. The third I am going to consider is the rhyming scheme of each of the poems. The Erlking has a different rhyming scheme to the Raven. The Erlking’s rhyming scheme is a very common one but the one of the Raven is very peculiar. Many poems have the rhyming scheme the same as the Erlking because it is very basic. This rhyming scheme is:- 1. A 2. A 3. B 4. C An example of this rhyming scheme in the poem is:- 1. Who rides so late where winds blow wild? 2. It is the father grasping his child; 3. He holds the boy embraced in his arm 4. He clasps him snugly, he keeps him warm. The rhyming scheme of the Raven is very different and unusual, not many poems have the same rhyming scheme. This rhyming scheme is:- 1. AA 2. B 3. CC 4. CB 5. B 6. B An example of this rhyming scheme is:- 1. Once upon a midnight dreary, while I pondered, weak and weary, 2. Over many a quaint and curious volume of forgotten lore- 3. While I nodded, nearly napping, suddenly there came a tapping, 4. As of someone gently rapping, rapping at my chamber door- 5. â€Å"‘Tis some visitor,† I muttered, â€Å"tapping at my chamber door. 6. Only this and nothing more.† The two poems differ greatly in their rhyming schemes and have similarities. The Erlking has a very simple rhyming scheme with only two lines that rhyme out of the four. However, the Raven has a much more complex rhyming scheme with internal rhymes as well as end-of-line rhyming. The Raven’s rhyme scheme, however, has an effect on how the poem is read. The Raven is a very gothic poem and this rhyme scheme changes the way the poem is read, especially when the enunciation is used. The Erlking is very different and is a lot easier to read, compared with the Raven. This could mean that the poem is meant for a younger audience because of the simplistic reading ability needed. The other issue I am going to study is the excess of patterning. The Raven uses this several times, however, the Erlking does not. Excess of patterning is when a sound is repeated in a line to give an emphasis of those particular words. An example of this in the Raven could be:- â€Å"Open here I flung the shutter, when, with many a flirt and flutter,† This quotation from Poe’s poem gives emphasis on the description to make this highlighted when the poem is read. This could have been a good technique that could have been added to the Erlking poem to make a part of the poem more prominent. The final factor I am going to consider is the length of the poems. The Raven is considerably longer than the Erlking. The Raven being 108 lines long compared to the Erlking which is a mere 32 lines long. The length of the Raven allows Poe to go into a lot of depth in his descriptions. However, this style of writing does not suit the Erlking as well. The reason for this is that the Erlking is meant to leave questions unanswered and a sense of mystery. If it had gone into the depth that the Raven did in its length, this would have been taken away. Over all, I can see that both poems are very individual but still contain some similarities. Both poets had very different inspirations of why they wrote their poem but they still had a very similar atmosphere that was created. They also use different linguistic techniques, although they create a very parallel effect. I can see that Edgar Allen Poe uses many more techniques in his poem than Goethe does, this may be because the Raven is longer and may have more room to use more effect without ‘over-doing’ them.

Educating Rita-Characters Essay

Main characters Rita and Frank are the only two characters whom we see on stage, though other people are referred to by both of them. We hear about Denny, Rita’s husband, about Julia, Frank’s partner, and about Trish, Rita’s flatmate, who attempts to kill herself. But it is Rita and Frank whom the audience gets to know best. Rita: Rita is a working-class, twenty-six-year-old hairdresser who has taken the decisive step of enrolling on a literature course at the Open University. It has been a difficult decision as it means that she has to break away from the restrictions imposed on her by her husband and by the community in which she lives and works. Indeed, Rita’s choice is a stark one: it is between starting a family, which Denny wants, or studying. In deciding to study and become more educated and culturally aware, Rita changes her life completely. She gradually becomes absorbed by culture and literature. It is only after her flatmate attempts suicide that she begins to realise that art and literature cannot provide all the answers. However, she decides to continue as a student and finally passes her examination. Frank: Frank is a university lecturer in English Literature with a drink problem. He has had one failed marriage and his present relationship wit Julia is not an easy one. However, he does appear to have a comfortable middle-class lifestyle and has achieved some minor success as a poet. His job, nevertheless, bores him and, in fact, by the end of the play, he has been sent away to Australia by the university authorities because of his drunken behaviour. Rita breezes into his life like a breath of fresh air; the story of the play is the story of their developing and changing relationships both as teacher and student and on a more personal level.

The Other N-Words

The Other N-Words The Other N-Words The Other N-Words By Mark Nichol My recent post about terms for ethnic groups prompted a note from a site visitor proposing that I write about taboo words. I was not niggardly in my gratitude to the correspondent for his suggestion. Did your eyes just pop out when you read the fourth word in that last sentence? Unlikely, because most DailyWritingTips.com visitors know that niggardly has nothing to do with a similar-sounding offensive term for black people. But many people persist in thinking it does. In the late 1990s, an employee of the Washington, DC, mayor’s office resigned in the aftermath of his innocent use of the word, and a few years later, a schoolteacher came under fire when she included the term in a vocabulary lesson. Another person has noted that he avoids using the word renege around black people, even though it has nothing to do with the derogatory word nigger, derived from Negro. Nor does niggling, but some people argue that such near homophones should be tossed from the word-hoard because somebody, somewhere might be offended. Nitty-gritty, part of the idiomatic expression â€Å"get down to the nitty-gritty,† is a hoary word (oops perhaps I shouldn’t have used that adjective), but it’s also evocative. Unfortunately, some people believe erroneously that it originally referred to the excretory debris left in a slave ship after the cargo had been removed. Evidently, nitty-gritty was in fact originally a synonym for an adjective that rhymes with its component words, but now it is merely synonymous to business in â€Å"get down to business.† What about the original n-word? Did you flinch when I used it above? How dare I type the actual word! Well, it’s in the dictionary, for one thing, and I have a valid reason to use it in this dispassionate, scholarly context. (But I admit I’d hesitate to use it in front of one or more black people, even if I were reading this post aloud in a group setting.) Should nigger be allowed in print or online? It’s absurd to dodge it in a neutral context such as a post about usage. How about in literature? Mark Twain used it in Huckleberry Finn to further identify the fugitive slave Jim. Doing so was proper in the historical context of that work, and no one can deny that Twain considered Jim one of his most admirable characters. And anyone who refrains from using it in a valid literary context in a novel about young inner-city blacks who blithely bandy it about, for instance is self-censoring. The word is, admittedly, broadly unacceptable in written and spoken discourse. But should I be prohibited from using it in an essay about derogatory or allegedly derogatory language? Should it be stricken from reprints of Huckleberry Finn, and excuse the expression blacked out in all existing copies? Should a book about the ’hood omit it? The word is used countless times every day all over the United States. Most writers and speakers are justified in using it because they are black, and they’re taking it back, or because it’s being used in a valid context. Others, racists who use it to denigrate an ethnic group, are also justified because they are exercising a constitutional right to free speech, but that doesn’t mean I like it. Do we even have a right, if we’re not black, to decide whether to use it? It has eminently painful associations for black people, regardless of whether it has been used against them as a weapon. For that reason, I’m sensitive enough to use it only in this type of context. But I won’t refrain from using it as such, and I certainly won’t avoid writing or saying niggardly or niggling under any circumstances. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Fly, Flew, (has) FlownFlied?Taser or Tazer? Tazing or Tasering?35 Synonyms for Rain and Snow

Business Plan for Dance Studio

Business Plan for Dance Studio Free Online Research Papers 1.0 Executive Summary 2 1.1 Objectives 2 1.2 Mission 3 2.0 Company Summary 3 2.1 Start-up Summary 4 2.2 Company Ownership 5 3.0 Services 5 4.0 Market Analysis Summary 7 4.1 Market Segmentation 7 4.2 Target Market Segment Strategy 8 4.3 Service Business Analysis 9 4.3.1 Competition and Buying Patterns 9 5.0 Strategy and Implementation Summary 10 5.1 Competitive Edge 10 5.2 Marketing Strategy 10 5.3 Sales Strategy 11 5.3.1 Sales Forecast 12 5.4 Milestones 16 6.0 Web Plan Summary 16 7.0 Management Summary 17 7.1 Personnel Plan 18 8.0 Financial Plan 19 8.1 Important Assumptions 19 8.2 Projected Profit and Loss 20 8.3 Projected Cash Flow 21 8.4 Projected Balance Sheet 22 CONCLUSIONS 23 1.0 Executive Summary Social dancing means community. Co-operative, rather than competitive. It means respect for those whom we dance with, whether they be partners or others with whom we share the dance floor. It means taking care that everyone has a good time, rather than being selfish and self-centred. It means being sociable, rather than a show-off. It means dancing with everyone, not just favourite partners, and usually it means changing partners every dance. It means being civil in partnering, waiting until the music starts, before asking someone to dance. It means inclusive, rather than exclusive. (The term dance community is open, in the sense that it includes all those with an interest in dancing, rather than only those who belong to something, or have taken training. So people are seeking schools where they can learn. El Ritmo Dance company is dedicated to bringing quality and affordable dance instruction to Rostov on Don. There is a very active and dedicated social dance community already located in Rostov on Don. However, there has never been an actual dance studio, where these people can expand their knowledge of dance and enjoy being with other people of like interests. It is our plan to incorporate the existing dance community into our studio to begin with a strong base of supporters. From there we will be able to spread the word that dancing is a fun and exciting way to spend time. There are many benefits to dancing that will attract people from many backgrounds and interests. 1.1 Objectives The following are goals and objectives of El Ritmo Dance for Year 2010 through Year 2012 : ?Create a dance studio with a warm, supportive atmosphere, which is based on satisfying customers. ?Provide a social and entertainment forum for people with diverse interests, backgrounds and ages. ?Provide dance training for students at all levels of dance, from beginner to advanced. ?Provide continual training, benefits and incentives for staff to encourage a long-term commitment of employees. 1.2 Mission El Ritmo Dance offers a place where people can learn to dance, meet new people, have fun and feel comfortable. We offer a varied dance program with price options for all levels of interest, with greater emphasis on group classes and small package sessions to reach dance skill objectives. Our instructors have access to continual training on different social dance congresses. This provides our students with up-to-date steps and technique and access to the latest dance trends. 2.0 Company Summary El Ritmo Dance, soon to be located in Rostov on Don, Russia, will provide the community with a comfortable, friendly environment in which to learn the art of social dancing. El Ritmo Dance will offer private dance instruction, group classes, social dance parties and rental facilities for local events. Social dancing (such as Salsa, Swing, Argentinian Tango, Lindy Hop, Bachata, Social Cha cha cha) as well as an art, has become increasingly popular worldwide. As a result, the studio can expect to attract a wide cross section of customers. El Ritmo Dance will appeal to people of all ages, abilities and backgrounds, looking for creative self expression, exercise and/or social opportunities through dance. 2.1 Start-up Summary El Ritmo Dances start-up costs are based on an assumption that it will lease space at the Lendvorets. This space is ready for occupancy but will need a few minor renovations. The renovations include building out an office on the main floor and a caterer kitchen. The other category includes items such as memberships to the Chamber of Commerce, Visitor and Convention Bureau, and anything else that we may have forgotten or underestimated. The current assets include the deposit of â‚ ¬ 6,000. Long-term assets include items which will need to be purchased for the business. We are not currently requesting a loan, but may need to for operating costs if the sales forecast is less that anticipated. The owners are investing â‚ ¬ 25,000 initially. Start up Requirements Start-up Expenses Legal â‚ ¬500 Accountant â‚ ¬150 Office supplies, Stationary â‚ ¬250 Brochures â‚ ¬125 Grand Opening â‚ ¬2500 Signage â‚ ¬250 Other â‚ ¬1000 Total Start-up Expenses â‚ ¬4775 Start-up Assests Cash Required â‚ ¬5375 Other Current Assets â‚ ¬6000 Long-term Assets â‚ ¬8850 Total Assets â‚ ¬20225 Total Requirements â‚ ¬25000 Start-up Funding Start-up Expenses to Fund â‚ ¬4,775 Start-up Assets to Fund â‚ ¬20,225 Total Funding Required â‚ ¬25,000 Assets Non-cash Assets from Start-up â‚ ¬14,850 Cash Requirements from Start-up â‚ ¬5,375 Additional Cash Raised â‚ ¬0 Cash Balance on Starting Date â‚ ¬5,475 Total Assets â‚ ¬20,225 Liabilities and Capital Liabilities Current Borrowing â‚ ¬0 Long-term Liabilities â‚ ¬0 Accounts Payable (Outstanding Bills) â‚ ¬0 Other Current Liabilities (interest-free) â‚ ¬0 Total Liabilities â‚ ¬0 Capital Planned Investment Owner Loan/Investment â‚ ¬25,000 Other â‚ ¬0 Additional Investment Requirement â‚ ¬0 Total Planned Investment â‚ ¬25,000 Loss at Start-up (Start-up Expenses) â‚ ¬4,775 Total Capital â‚ ¬20,225 Total Capital and Liabilities â‚ ¬20,225 Total Funding â‚ ¬25,000 2.2 Company Ownership El Ritmo Dance is a Limited Liability Company owned and operated by Marina Vanyushina and Genadiy Vanyushin. 3.0 Services El Ritmo Dance is dedicated to bringing the fun and challenge of dancing to Rostov on Don at an affordable cost. We will offer private and group dance instruction for social through competitive level dancers. El Ritmo Dance will also provide a place for dancers to use the skills they have learned, by having weekly dance parties, seasonal/holiday dances and annual social dance congress. El Ritmo Dance will offer its students a variety of instructional choices. By offering them several options, we can best serve their individual needs. Private Lessons offer students the best value for their investment. With a private lesson, the students will work one-on-one with an instructor, receiving personalized instruction and immediate correction. Through experiencing the physical sensation of connected movement, the student is able to confidently replicate that movement in order to provide a pleasant and comfortable experience to other partners. In learning the best methods, one-on-one, both beginning and advanced students will find they progress faster and more easily, as they enjoy the sensation of partner dancing. Group Classes are both an introduction to the experience of dancing with different partners, and a chance for the students to become familiar with a variety of step patterns. Rotation of partners, throughout the class allows dancers to practice steps with different partners. This format promotes comfort in dancing with several partners, as well as the communication that goes along with sharing a learned experience. Group lessons will be available every week in the traditional styles and latest club trends. Classes will be offered at every level, from basic beginner through advanced competitive styling. In addition, specialty classes will be offered for children and teens. Practice Dances will be held once a week to allow students an opportunity to practice the dances learned, in an environment with other students learning the same thing. Instructors will circulate on the dance floor, assisting with questions or demonstration of steps, as well as to dance with students. We will offer classes for the following social dance: Salsa LA Salsa Casino Salsa NY Bachata Cuban Cha cha cha Lindy Hop Swing Argentinian Tango Facility Rental will be another service offering. The Lendvorets is currently a very popular place in Rostov on Don for weddings, receptions, musical events, etc. 4.0 Market Analysis Summary Social Dancing is an industry that now continuing to grow. According to a recent press release by 1TV-Television, more than one million people enroll in social dance classes each year. Since 1985, the number of dancers has increased by 25% each year. The timeless popularity of social dancing, combined with the growing interest in the trendy dances, has proven to be a winning combination around the world. We are confident it will produce the same results in Rostov on Don. 4.1 Market Segmentation According to the information published by the Rostov on Don Chamber of Commerce, Rostov on Don had a total 1.300 million people (2009). It is the 10th biggest city in the Russian Federation. Together with its Rostov agglomeration, population of the city is 1.8 million people (6th place in the country). El Ritmo Dance feels that the populations of Rostov on Don are all potential customers. We have divided these potential customers into the following groups: ?Children/Teens (19 yrs. and under). ?College Students/Young Adults (20-24 yrs.) ?Single and Married Adults (25-55 yrs.) 4.2 Target Market Segment Strategy Everyone who has the ability to walk can learn to dance. It is our job to present dance to these people and introduce and develop interest in the community for social dance. For children and teens it is important to show the fun in dance. We can introduce Social Dance through Junior and Senior High School. To colleges’ students we are going to introduce social dance through free open dance classes in universities and colleges in the city. Young adults will be introducing to dance through social dance parties in different night clubs and fitness clubs. We also plan to work with the Universities to offer classes to their students for credit. Single and married adults between the ages of 25 and 55 have traditionally been the biggest supporters of the social dance studio community. This group is generally looking for new things to try and do. For singles we offer another way to meet people, and date. We will also have special wedding packages, which offer the new couple options for learning their first dance. For married couples dance is something new to learn together and provides a great social outlet. By working with the local clubs, we can be sure there are places for people to use the dance they are learning and in turn spread dance further into the community. 4.3 Service Business Analysis The social dance industry has experienced substantial growth at the rate of 25% each year since 1985. There are some key factors for the rise in demand for dance instruction and places to partnership dance: The popularity of trendy dances like Lindy Hop, Argentinian Tango, and Salsa have made an impact on the number of people wanting to learn how to dance. The popularity of partnership dancing has grown immensely in the last decade. Those who are familiar with dance are well aware of how fun and addicting an evening of dancing can be. Those who have not yet experienced the thrill of moving gracefully around the dance floor with a partner, need a convenient, relaxed atmosphere, where they can feel comfortable learning and utilizing current popular dances. El Ritmo Dance seeks to provide its customers with affordable quality instruction in a fun and supportive environment. 4.3.1 Competition and Buying Patterns There are currently no other social dance studios in Rostov on Don. However, there are a few independent dance teachers, who teach classes at local bars, or rent floor space. There is also a local group, Dance Connection, that holds dances on Friday nights at the Ludi club. This group does not have a studio and its main purpose is to find places for people to dance and enjoy themselves. El Ritmo Dance marketing strategy will target people who wish to get more for their investment in dancing. A large variety of dance lesson packages and programs will be offered in an effort to make dancing affordable. Teachers will be highly skilled and professional, keeping with the image of the studio. The studio will be an elegant place to come, where customer service is number one. Marketing venues will include placement advertisement, direct mail, Internet Web page and open free dance lessons. El Ritmo Dance sales strategy will be based on a consultative style where the customers and teachers work together to identify and plan a course of action to satisfy the customer. Teachers will participate in continuous consultative sales training and receive regular sales coaching where the identification of customer buying criteria will be paramount. Sales closes will be based on demonstration of satisfying the customer criteria. 5.0 Strategy and Implementation Summary 5.1 Competitive Edge As previously mentioned, there is currently no other social dance studio in Rostov on Don. This automatically gives El Ritmo Dance a competitive edge on the market. However, we do not plan to sit back and think that people will come to us if we wait. Because Rostov on Don is not used to having a dance studio, this gives us the challenge of introducing the benefits of having a dance studio. We plan to keep our prices in line with the lower cost of living expenses of the Rostov on Don area. We will offer a wide variety of very competitive packages. Our teachers will be trained in the latest trends and with up-to-date styling of todays dances. We plan to partner with many of the studios in Russia so that we can keep up with the trends of the big city and offer more variety to our students. 5.2 Marketing Strategy Our marketing plan will be very simple. Satisfy our customers and provide them with the desire to continue dancing. A happy customer will not only keep coming back, but they will tell other people about El Ritmo Dance. We will market fun! What better product could we possibly have than that?! Our biggest challenge will be getting people who have never been in a dance studio before to come and try us out. Many people have never considered taking dance lessons before. Our marketing message will emphasize the opportunity to meet people, to enhance the quality of leisure time, to gain health benefits and gain life-long skills that will give them respect from their peers. We will advertise in the yellow pages, local newspapers, flyers, coupons, discount books, radio, and signs around town. 5.3 Sales Strategy One of our marketing strategies is to advertise discount specials or introductory offers. These are designed to introduce people to the different dances our studio offers, and the dances our customers want to learn. Our instructors will work with the customer on these specials to discover what it is they are looking for in dance, and to outline a course that suits the customers wants and needs. When a course outline is agreed upon by customer and instructor they will meet with a manager for a brief consultation to make sure the customer is satisfied with the lesson outline and that the course will meet the expectations of the customer. The customer will then sign up for the lessons by contract and commit to a series of appointments; the studio also commits to these appointments. We will offer a variety of courses, all mixed with combinations of private lessons, group lessons, and practice parties. Our course outlines will follow industry standards of recognized progression in dance, referred to as program dancing. El Ritmo Dance also offers the ability for customers to take group class packages. These may be more affordable, and although take longer for advancement, might be more preferable to some of our customers. In addition El Ritmo Dance offers something unique from other dance studios, which is a membership card. There are three different memberships offered: The Basic, which allows unlimited admission to dance parties as well as discounts to special events. The Gold, which allows limited access to group classes, unlimited admission to dance parties, five party guest passes, and discounts on special events. The Platinum, which allows unlimited access to group classes, unlimited admission to parties, ten party guest passes, and discounts to special events. These memberships will last one year. El Ritmo Dance will offer discounts for larger dance packages. All payments for dance lessons will be collected at time of purchase. Customers may be given 30 days to pay with a down payment of 50%. We will accept payment in the form of cash, check, or credit card. 5.3.1 Sales Forecast This sales forecast is an estimation on the number of customers we acquire while open, and an average cost of lesson outlines. The Social Basics Introductory special is averaged at â‚ ¬25, but this may vary depending on the special running that month. The special is not an accurate count for the cost of lessons, and is used primarily to bring people who may be interested to our studio so that they may continue with more lessons. We are forecasting that we will sell 20 Introductory packages in our first month, and 30 each month there after, as this is what we can handle with the hours we have available. The Social Foundation average package price is â‚ ¬360. It is an average price based on the assumption that students would buy a package containing 12 private lessons and 12 group lessons. We offer a 20% for paying in cash, and have therefore shown â‚ ¬300 for our package price to show the discount. We are forecasting to sell a social foundation dance package to 25% of the people who come to take the introductory special. Bronze I is priced at â‚ ¬600, and is based on the assumption that students would buy this package with 19 privates and 25 groups. We offer a 20% discount to people who pay cash for their lesson, and show this in our forecast by making this package show at â‚ ¬500. We are forecasting to sell a bronze dance package to 50% of the people who bought the social foundation package. Bronze II is priced at â‚ ¬720, and based on the assumption that students would buy a package containing 24 privates and 24 groups. We offer a 20% discount for paying in cash, and show this in our forecast by showing this package price at â‚ ¬600. We do not expect to sell any Bronze II packages the first couple of months. Starting on the third month we are forecasting to sell 50% of those that were in Bronze I. Silver I and Silver II â‚ ¬810. These are both based on the assumption that the student buys a package of 27 privates and 27 groups. We offer a 20% discount for students who pay in cash, and have shown this in our forecast with our package being â‚ ¬675. Starting in the fifth month we are forecasting to sell at least two Silver I dance package per month. We have estimated that we will not sell any Silver II packages until the end of the first year of business. We have kept our estimates low, knowing that we are not only a new business but a new type of business in this community, trying to break through with our marketing. Therefore, we are showing a 25% closing ratio for new students. That is saying that 25% of the customers who come in for the introductory special will buy the next level of dance, Social Foundation package. We then show a 50% closing ratio for existing student, 50% of Social Foundation customers will move on to Bronze I, etc. Marys previous sales results were 70% (out of every ten potential customers she sold a dance package to seven). Memberships were forecasted to show that people would buy the Gold at â‚ ¬300 each. We forecast to sell an average of five memberships per month, with that average increasing to 10 during the peak months of November-February. Miscellaneous sales include series group classes and kids group classes averaged at 10 people per class. Weekly dances will be held each Friday night. We will charge â‚ ¬2.5 per person plus â‚ ¬1.5 if they come for the pre-dance lesson. The Lendvorets is currently reported as bringing in about â‚ ¬15 to â‚ ¬20K per year in space rentals. We will continue to rent out this space and increase the advertising. Other category includes one time privates lessons, special services (i.e. DJ service, lesson packages for special events, wedding packages, etc.). Sales Forecast 2010 2011 2012 Sales Introductory Specials-Social Basics â‚ ¬9,000 â‚ ¬10,350 â‚ ¬11, 902 Social Foundation Syllabus â‚ ¬28,800 â‚ ¬33,120 â‚ ¬38,088 Bronze 1 Syllabus â‚ ¬24,000 â‚ ¬27,600 â‚ ¬31,740 Bronze 2 Syllabus â‚ ¬24,000 â‚ ¬27,600 â‚ ¬31,740 Silver 1 Syllabus â‚ ¬10,800 â‚ ¬12,420 â‚ ¬14,283 Silver 2 Syllabus â‚ ¬1,350 â‚ ¬1,552 â‚ ¬1,785 Memberships â‚ ¬24,000 â‚ ¬27600 â‚ ¬31,740 Miscellaneous Packages â‚ ¬4,665 â‚ ¬5,365 â‚ ¬6,169 Weekly Dances â‚ ¬6,000 â‚ ¬6,900 â‚ ¬7,935 Space Rental â‚ ¬16,930 â‚ ¬19,469 â‚ ¬22,365 Other â‚ ¬1,450 â‚ ¬1667 â‚ ¬1,917 Total Sales â‚ ¬150995 â‚ ¬173644 â‚ ¬199,691 Direct Cost of Sales 2010 2011 2012 Introductory Specials-Social Basics â‚ ¬0 â‚ ¬0 â‚ ¬0 Social Foundation Syllabus â‚ ¬4,896 â‚ ¬5,630 â‚ ¬6,475 Bronze 1 Syllabus â‚ ¬4,080 â‚ ¬4,692 â‚ ¬5,396 Bronze 2 Syllabus â‚ ¬4,080 â‚ ¬4,692 â‚ ¬5,396 Silver 1 Syllabus â‚ ¬1,836 â‚ ¬2,111 â‚ ¬2,428 Silver 2 Syllabus â‚ ¬230 â‚ ¬264 â‚ ¬303 Memberships â‚ ¬0 â‚ ¬0 â‚ ¬0 Miscellaneous Packages â‚ ¬0 â‚ ¬0 â‚ ¬0 Weekly Dances â‚ ¬0 â‚ ¬0 â‚ ¬0 Space Rental â‚ ¬0 â‚ ¬0 â‚ ¬0 Other â‚ ¬0 â‚ ¬0 â‚ ¬0 Subtotal Direct Cost of Sales â‚ ¬15,122 â‚ ¬17,390 â‚ ¬19,998 5.4 Milestones The following milestones reflect an approximate timeframe and cost for beginning and completing actions that will be needed to get El Ritmo Dance up and running. Our goal is to open our doors to customers and begin teaching dance by September 1st, 2010. We realize this date is subject to the timeframe for renovation completion, permits, etc. and may need to be adjusted. Milestones Milestone Start Date End Date Budget Manager Department Legal 6/1/2010 9/1/2010 â‚ ¬325 Both Marketing Develop Web Site 4/1/2010 4/5/2010 â‚ ¬45 Marina Vanyushina Marketing Train New Teachers 4/15/2010 9/1/2010 â‚ ¬0 Marina Vanyushina Marketing File for State Business License 6/1/2010 7/1/2010 â‚ ¬0 Genadiy Vanyushin Marketing File for City Permits 6/1/2010 7/1/2010 â‚ ¬0 Genadiy Vanyushin Marketing Negotiate Lease 6/1/2010 9/1/2010 â‚ ¬0 Both Marketing Order Tables and Chairs 7/1/2010 8/1/2010 â‚ ¬1,875 Both Web Purchase Sound System 8/1/2010 9/1/2010 â‚ ¬1,000 Both Web Renovate Space 7/1/2010 9/1/2010 â‚ ¬0 Both Department Acquire Insurance 6/1/2010 8/1/2010 â‚ ¬1,000 Genadiy Vanyushin Department Create Calendar of Events 7/1/2010 9/1/2010 â‚ ¬50 Marina Vanyushina Department Open Doors for Business 9/1/2010 9/1/2010 â‚ ¬0 Both Department Begin Advertising 7/1/2010 9/1/2010 â‚ ¬1,000 Genadiy Vanyushin Department Grand Opening 11/2/2002 11/2/2002 â‚ ¬1,500 Both Department Totals â‚ ¬6,845 6.0 Web Plan Summary El Ritmo Dance has a Web page, www.elritmodance.ru, that is designed to provide a convenient way for people to discover our studio. For marketing purposes the Web page will be linked to other dance Web sites and, since it has dance in the title, it will show up on different search engines. Our students will be able to use the Web site to look up group class schedules, upcoming events, studio news, and lesson prices. Students and prospective students will also be able to contact teachers via e-mail. Teachers will have the Web site on their business cards, and it will appear on our ads to offer people a chance to look at the space, meet the teachers and check prices, and ask questions before they enter the studio. 7.0 Management Summary El Ritmo Dance will be a very small company with the two owners, Marina Vanyushina and Genadiy Vanyushin, responsible for managing and directing all activities. Marina Vanyushina, owner and dance director, will primarily be responsible for the following: Teaching advanced students. Hiring, training and supervision of new instructors. Scheduling and planning the dance group lessons and special events. Creating dance lesson programs and packages. Studio events. Marina Vanyushina brings with her 10 years of experience as a dance instructor. She has knowledge of the operation of dance studios from her training with previous studio managers, and experience of management herself. She also brings with her, knowledge of the dance industry, the champions, the styles, and experience with previous students. Her 10 years of teaching have brought her many connections that can benefit El Ritmo Dance. Genadiy Vanyushin, Owner and Business Director, will primarily be responsible for the following: Teach social foundation/bronze students Managing the accounting/financial aspect of the company Bookkeeping/payroll Design and develop advertising and marketing strategies 7.1 Personnel Plan A teacher training class began in April to train two teachers. These teachers will be given the training for free with an understanding that they are neither hired nor paid during this time. In exchange for this training, they will be offered a job, once El Ritmo Dance gets enough customers. Our goal is to have five part time/full time instructors by the end of 2010, which includes the two owners. At some point in the future, we will see about hiring a receptionist. Personnel Plan 2010 2011 2012 Owners Salary/Distribution â‚ ¬32,500 â‚ ¬36,000 â‚ ¬42,000 Instructors Compensation â‚ ¬16,575 â‚ ¬20,000 â‚ ¬20,000 Other â‚ ¬0 â‚ ¬0 â‚ ¬0 Total People 5 5 5 Total Payroll â‚ ¬49,075 â‚ ¬56,000 â‚ ¬62,000 8.0 Financial Plan We plan to use our own start-up cash to finance the business. The Lendvorets is a turn key building for this type of business, requiring very limited contract work for us to bring in. A kitchen space and office window are to be negotiated with the building owner. Our start-up requirements are business assets, teaching supplies, and advertising. We want to finance growth mainly through cash flow. 8.1 Important Assumptions The financial plan depends on important assumptions, most of which are shown in the following table as annual assumptions. From the beginning, we recognize that collection of payments for dance lesson packages is critical, however, not a factor we can influence easily. Interest rates, tax rates, and personnel burden are based on conservative assumptions. Three of the more important underlying assumptions are: We assume that people in Rostov on Don will be interested in learning to dance and will give us a try. We assume that the area will continue to grow, as in the past, and at the projected rate of 5% per year. We assume that the Lendvorets will continue to be rented for events as in the past. General Assumptions 2010 2011 2012 Plan Month 1 2 3 Current Interest Rate 10.00% 10.00% 10.00% Long-term Interest Rate 10.00% 10.00% 10.00% Tax Rate 30.00% 30.00% 30.00% 8.2 Projected Profit and Loss Our projected profit and loss is shown on the following table, with sales increasing at a rate of 15% year over year. If we are able to meet our sales forecast, we will begin making a profit almost immediately. Traditionally in the dance business the slower months are in the mid-summer. However, the facility rental is higher in the Summer and should, therefore, supplement the slower teaching months. Profit and Loss 2010 2011 2012 Sales â‚ ¬150,995 â‚ ¬173,644 â‚ ¬199,691 Direct Cost of Sales â‚ ¬15,122 â‚ ¬17,390 â‚ ¬19,998 Other Production Expenses â‚ ¬0 â‚ ¬0 â‚ ¬0 Total Cost of Sales â‚ ¬15,122 â‚ ¬17,390 â‚ ¬19,998 Gross Margin â‚ ¬135873 â‚ ¬156254 â‚ ¬179,692 Gross Margin % 89.99% 89.99% 89.99% Expenses Payroll â‚ ¬49,075 â‚ ¬56,000 â‚ ¬62,000 Sales and Marketing and Other Expenses â‚ ¬22,550 â‚ ¬22,900 â‚ ¬26,250 Depreciation â‚ ¬1,770 â‚ ¬1,770 â‚ ¬1,770 Utilities â‚ ¬4,600 â‚ ¬5,000 â‚ ¬5,500 Telephone â‚ ¬1,200 â‚ ¬1,200 â‚ ¬1,200 Insurance â‚ ¬900 â‚ ¬900 â‚ ¬900 Rent â‚ ¬36,000 â‚ ¬36,000 â‚ ¬36,000 Payroll Taxes â‚ ¬4,907 â‚ ¬5,600 â‚ ¬6,200 Other â‚ ¬0 â‚ ¬0 â‚ ¬0 Total Operating Expenses â‚ ¬120,902 â‚ ¬129,370 â‚ ¬141,176 Profit Before Interest and Taxes â‚ ¬14,970 â‚ ¬26884 â‚ ¬38,516 EBITDA â‚ ¬16,740 â‚ ¬28654 â‚ ¬40,286 Interest Expense (â‚ ¬275) (â‚ ¬850) (â‚ ¬1,450) Taxes Incurred â‚ ¬4573 â‚ ¬8,320 â‚ ¬11990 Net Profit â‚ ¬10,672 â‚ ¬19,414 â‚ ¬27,976 Net Profit/Sales 7.07% 11.18% 14.01% 8.3 Projected Cash Flow Cash flow projections are critical to our success. The annual cash flow figures are included here. The business will generate more than enough cash flow to cover all of its expenses. Cash Flow 2010 2011 2012 Cash Received Cash from Operations Cash Sales â‚ ¬150,995 â‚ ¬173,644 â‚ ¬199,691 Subtotal Cash from Operations â‚ ¬150,995 â‚ ¬173,644 â‚ ¬199,691 Additional Cash Received Sales Tax, VAT, HST/GST Received â‚ ¬0 â‚ ¬0 â‚ ¬0 New Current Borrowing â‚ ¬0 â‚ ¬0 â‚ ¬0 New Other Liabilities (interest-free) â‚ ¬0 â‚ ¬0 â‚ ¬0 New Long-term Liabilities â‚ ¬0 â‚ ¬0 â‚ ¬0 Sales of Other Current Assets â‚ ¬0 â‚ ¬0 â‚ ¬0 Sales of Long-term Assets â‚ ¬0 â‚ ¬0 â‚ ¬0 New Investment Received â‚ ¬0 â‚ ¬0 â‚ ¬0 Subtotal Cash Received â‚ ¬150,995 â‚ ¬173,644 â‚ ¬199,691 Expenditures 2010 2011 2012 Expenditures from Operations Cash Spending â‚ ¬49,075 â‚ ¬56,000 â‚ ¬62,000 Bill Payments â‚ ¬81,830 â‚ ¬96,180 â‚ ¬107,000 Subtotal Spent on Operations â‚ ¬130,905 â‚ ¬152,152 â‚ ¬169,000 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out â‚ ¬0 â‚ ¬0 â‚ ¬0 Principal Repayment of Current Borrowing â‚ ¬0 â‚ ¬0 â‚ ¬0 Other Liabilities Principal Repayment â‚ ¬0 â‚ ¬0 â‚ ¬0 Long-term Liabilities Principal Repayment â‚ ¬5,500 â‚ ¬6,000 â‚ ¬6,000 Purchase Other Current Assets â‚ ¬0 â‚ ¬0 â‚ ¬0 Purchase Long-term Assets â‚ ¬0 â‚ ¬0 â‚ ¬0 Dividends â‚ ¬0 â‚ ¬0 â‚ ¬0 Subtotal Cash Spent â‚ ¬136,405 â‚ ¬158,180 â‚ ¬175,000 Net Cash Flow â‚ ¬14,589 â‚ ¬15,464 â‚ ¬24,690 Cash Balance â‚ ¬19,964 â‚ ¬35,429 â‚ ¬60,119 8.4 Projected Balance Sheet The balance sheet in the following table shows managed but sufficient growth of net worth, and a sufficiently healthy financial position. Balance Sheet 2010 2011 2012 Assets Current Assets Cash â‚ ¬19,964 â‚ ¬35,429 â‚ ¬60,119 Other Current Assets â‚ ¬6,000 â‚ ¬6,000 â‚ ¬6,000 Total Current Assets â‚ ¬25,964 â‚ ¬41,429 â‚ ¬66,119 Long-term Assets Long-term Assets â‚ ¬8,850 â‚ ¬8,850 â‚ ¬8,850 Accumulated Depreciation â‚ ¬1,770 â‚ ¬3,540 â‚ ¬5,310 Total Long-term Assets â‚ ¬7,080 â‚ ¬5,310 â‚ ¬3,540 Total Assets â‚ ¬33,044 â‚ ¬46,739 â‚ ¬69,659 Liabilities and Capital 2010 2011 2012 Current Liabilities Accounts Payable â‚ ¬7,648 â‚ ¬7,928 â‚ ¬8,872 Current Borrowing â‚ ¬0 â‚ ¬0 â‚ ¬0 Other Current Liabilities â‚ ¬0 â‚ ¬0 â‚ ¬0 Subtotal Current Liabilities â‚ ¬7,648 â‚ ¬7,928 â‚ ¬8,872 Long-term Liabilities (â‚ ¬5,500) (11,500) (â‚ ¬17,500) Total Liabilities (â‚ ¬2,148) (â‚ ¬3,572) (â‚ ¬8,628) Paid-in Capital â‚ ¬25,000 â‚ ¬25,000 â‚ ¬25,000 Retained Earnings (â‚ ¬4,775) (â‚ ¬5,897) (â‚ ¬25,311) Earnings â‚ ¬10,672 â‚ ¬19,414 â‚ ¬27,976 Total Capital â‚ ¬30,897 â‚ ¬50,311 â‚ ¬78,287 Total Liabilities and Capital â‚ ¬33,044 â‚ ¬46,739 â‚ ¬69,659 Net Worth â‚ ¬30,897 â‚ ¬50,311 â‚ ¬78,287 Conclusions El Ritmo Dance studio will create a place where people can learn to dance, meet new people, have fun, improve, create and feel comfortable. We offer a varied dance programs with price options for all levels of interest, with greater emphasis on group classes and small package sessions to reach dance skill objectives. Our instructors have access to continual training on different social dance congresses. This provides our students with up-to-date steps and technique and access to the latest dance trends. Everyone who has the ability to walk can learn to dance. Research Papers on Business Plan for Dance StudioHip-Hop is ArtAnalysis of Ebay Expanding into AsiaOpen Architechture a white paperThe Spring and AutumnMarketing of Lifeboy Soap A Unilever ProductThe Project Managment Office SystemTwilight of the UAWRiordan Manufacturing Production PlanDefinition of Export QuotasIncorporating Risk and Uncertainty Factor in Capital

Finding Trustworthy Sources

Finding Trustworthy Sources Any time you are asked to write a research paper, your teacher will require a certain amount of credible sources. A credible source means any book, article, image, or other item  that accurately and factually supports the argument of your research paper. It is important to use these kinds of sources in order to convince your audience that you have put in the time and effort to really learn and understand your topic, so they can trust what you say.   Why Be Skeptical of Internet Sources? The internet is full of information. Unfortunately, it is not always useful or accurate information, which means some sites are very bad sources. You have to be very careful about the information you use when making your case. Writing a political science paper and citing The Onion, a satirical site,  would not get you a very good grade, for example. Sometimes you may find a blog post or news article that says exactly what you need to support a thesis, but the information is only good if it comes from a trusted, professional source.   Keep in mind that anyone can post information on the web. Wikipedia is a prime example. Although it may sound really professional, anyone can edit the information. However, it can be helpful in that it often lists its own bibliography and sources. Many of the sources referenced in the article come from scholarly journals or texts. You can use these to find real sources that your teacher will accept. Types of Research Sources The best sources come from books and peer reviewed journals and articles. Books that you find in your library or bookstore are good sources because they have usually already gone through the vetting process. Biographies, text books, and academic journals are all safe bets when researching your topic. You can even find a lot of books digitally online.   Articles can be a little trickier to discern. Your teacher will probably tell you to use peer reviewed articles. A peer reviewed article is one that has been reviewed by experts in the field or subject the article is about. They check to make sure that the author has presented accurate and quality information. The easiest way to find these types of articles is to identify and utilize academic journals.   Academic journals are great because their purpose is to educate and enlighten, not make money. The articles are almost always peer-reviewed. A peer-reviewed article is kind of like what your teacher does when he or she grades your paper. Authors submit their work and a board of experts review their writing and research to determine whether or not it is accurate and informative.   How to Identify a Credible Source If you want to use a website, make sure it is up to date with an easily identifiable author. Websites that end in .edu or .gov are usually pretty trustworthy.  Make sure the information is the most recent information available. You may find a good article from the 1950’s, but there are probably more contemporary articles that either expand upon or even discredit research that old.  Familiarize yourself with the author. If they are an expert in their field, it should be easy to find information on their education and determine their role in the field of study they are writing about. Sometimes you start seeing the same names pop up on various articles or books.  Ã‚   Things to Avoid Social media. This can be anything from Facebook to blogs. You might find a news article shared by one of your friends and think it is credible, but chances are it is not.  Using material that is out of date. You don’t want to base an argument around information that has been debunked or is considered incomplete.Using a second hand quote. If you find a quote in a book, be sure to cite the original author and source and not the author using the quote.  Using any information that has obvious bias. Some journals publish for profit or has their research funded by a group with special interest in finding certain results. These can look really trustworthy, so be sure to understand where your information is coming from. Students often struggle with how to use their sources, especially if the  teacher requires several. When you start writing, you may think you know everything you want to say. So how do you incorporate outside sources? The first step is to do a lot of research! A lot of times, the things you find may change or refine your thesis. It can even help you if you have a general idea, but need help focusing on a strong argument. Once you have a well-defined and thoroughly researched thesis topic, you should identify the information that will support the claims you make in your paper. Depending on the subject, this could include: graphs, statistics, images, quotes, or just references to information you’ve gathered in your studies.   Another important part of using the material you have gathered is citing the source. This can mean including the author and/or source within the paper as well as listed within a bibliography. You never want to make the mistake of plagiarism, which can happen accidentally if you don’t cite your sources properly!   If you need help understanding the different ways to site information, or how to build your bibliography, the Owl Perdue Online Writing Lab can be a huge help. Within the site you will find the rules for properly citing different kinds of material, formatting quotes, sample bibliographies, just about anything you need when it comes to figuring out how to write and properly structure your paper.   Tips on How to Find Sources Start at your school or local library. These institutions are designed to help you find everything you need. If you can’t find what you need in your local library, many work as a system that allows you to look for a specific book and have it delivered to your library.  Once you find a few sources you like, check their sources! This is where bibliographies come in handy. Most of the sources you will use will have sources of their own. In addition to finding more information, you will become familiar with the leading experts in your subject.  Scholarly databases are a huge help in researching a paper. They cover a broad range of subjects from writers of all disciplines.Ask your teacher for help. If your teacher has assigned a paper, chances are they know a little bit about the material. There is a lot of information available to you through books and the internet. Sometimes it may seem overwhelming and you just don’t know where to start. Your teacher can help get you started and tell you the best places to look based on your subject. Places to Start Looking JSTORMicrosoft Academic SearchGoogle ScholarRefseekEBSCOScience.govNational Science Digital LibraryERICGENISISGoPubMedIndex CopernicusPhilPapersProject MuseQuestia

Definition and Meaning of Branding Literature review

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Proposal - Essay Example Online transactions are fast. E-coin being an online transaction technology, is, therefore, fast (Raszl, para.1). I am suggesting that Goldman should consider investing in E-coin technology. The reason is that Goldman’s may experience the threat of competition from its competitors who may use this technology and take way Goldman, existing customers. Goldman should do the implementation of the technology for the customers so that it may deter the loss of customers to its competitors (Thomas, p.9). The first benefit is that; many of the currencies worldwide lose value with time. With E-coin, it is slowly growing. There are only about twenty million E-coins globally. E-coin is not at the risk of losing the value like the currencies. A significant number of the user across the globe has adopted the E-coin technology. In fact, there are more than twenty million users of E-Coin worldwide. On top of that, there are many transactions done via E-Coin (About 120,000 operations per day) as by March, 2015 by those numerous users of E-Coin investment. Due to that reason, Goldman Sachs should introduce the technology to fly over its competitors by getting customers who are using E-coin. E-coin is also fast to use. Transacting with E-coin is faster since any customer can make payment of goods and services with no need of to visit the Goldman. An individual just need to make payment for the comfort of his/ her place. The speed of this online transaction makes E-coin more convenient. Due to a high rate growth of E-Coin various components, any business ought to react towards it (Thomas, pp.9-12). Many investment company executives are studying the E-Coin technology in order to see whether it is economically feasible to be in their company. It is, therefore, crucial for Goldman Sachs to take action before its competitors and get more customers just local. Since E-coin is not taxable by

Why I want to be an officer in the US army Essay

Why I want to be an officer in the US army - Essay Example The US Army is founded upon seven principles i.e. Personal Courage, Integrity, Honor, Selfless Service, Respect, Duty and Loyalty. (US Army Manuals, 2008)Soldiers are taught about these values during training and they soon form part of their lives as they carry out their duties. Because I share in the desire to acquire and live according to these values, then I believe that the US Army would be the right place for me. In the civilian world, many people are familiar with all the latter values; however, very few of them actually embrace them as part of their lives. Most of them may consider these values as theoretical ones and rarely do they adhere to all of them. However, US Army officers are different in this regard. This is because the seven Army values are part of what they are. All US Army officers are expected to bear allegiance to the Army, the US constitution and to their fellow soldiers. Loyalty as an army value is first and foremost directed to the country and its heritage. In theory, this may seem like a relatively easy thing to do. However, there is much that has to be considered in the execution of this value. For instance, when soldiers are out in combat and they are heading towards a location that they may not be sure of, it is essential for these officers to demonstrate their loyalty to the Army by obeying the directions of their Captain. This should be the case regardless of objections that other soldiers may have against the Captain's opinion. (US Army, 2008) In order to be loyal, it is necessary for one to actually bear witness to the US Army ideals. This normally means that one has to be willing to devote oneself to the Army and to other persons in the Army. This is usually displayed by a deep respect and support for one's leaders and colleagues. Every Army soldier can contribute towards the greater good of the institution by carrying out their part. There is only one thing that can prepare an individual to engage or participate in something that poses a serious risk of death. This is having great loyalty to ones country. Such officers usually pledge allegiance to their country and their constitution even when it might cause them great harm or even loss of their lives. To me, there is nothing that can show one's loyalty to their country like sacrificing one's own life for it. While it may be a fact that not all US Army officers are at risk of loss of life, one cannot ignore the fact that it can happen. Consequently, one ought to be ready for this. Source; http://www.cbc.ca/ A memorial for fallen soldiers in the war in Iraq; the latter illustration shows some of the prices that the US has to pay to defend their deals. It may be a scary thing for many people to work in the army because many are wary of its unpredictability. In fact, this is the sole reason why so many people opt not to join the Army. However, the same situation does not apply to me. I have a deep respect and love for my country. My loyalty is so immense to the point that I can be willing to put up with so much just so that I can secure a better life for my generation. Many great leaders in history had to make sacrifices because if they had not chosen to do so, then our nation would not be as it is today. The ideals that hold America today must be protected at all costs and if it takes some injuries or a life to prove this point, then so be it. The US Army is the best place to serve when one has such utmost respect and loyalty for their

Improving Correctional Facilities Diversion Programs Assignment

Improving Correctional Facilities Diversion Programs - Assignment Example Some of the significant budget constraints that Correction officials have to observe include in the areas of staff remuneration, infrastructural development, and operational costs. The facilities above have an extensive range of services for prisoners such as recovery academies, anger, and career management for women prison and Lois DeBerry providing comprehensive special needs care, and they demand huge staff. However, due to few resources available, officials in these facilities have had to deal with staff turnover leading to constraining service delivery. As established by Tennessee advisory committee, Sheriffs responding to survey confirmed that most of the Tennessee jails are underfunded (Thurman, Lippard, Gibson & Green, 2007). Additionally, officials have had to succumb to budgetary constraints in the infrastructural development. The significant rise of prisoners in the facilities necessitates that the governments allocate enough money to not only expand and build new faciliti es but to innovatively redesign the old jails to reduce supervision levels (Moore, n.d). However, though officials have indicated to the governments the need for such adjustments, the rise of criminal incarceration has worsened the crisis further. There are different types of diversions programs, but all are structured to benefit different offenders for they ascribe to different requirements. The objective of these diversion programs is to reduce crime by establishing the underlying factors that may have contributed to an individual’s criminal conduct (Camilletti, 2010). Therefore, since the objective of these programs is to eliminate the likely factors leading to crime in an individual, they are often better served via community restitution plan rather than criminal justice sanction process. Consequently, such programs are more beneficial to offenders charged with misdemeanours and non-violent  felonies than those charged with felonies and violent crimes. Such is perhaps due to the severity of the offenses committed by felonies and corresponding demand by the public to see swift justice done.

Phoenix mission Essay Example | Topics and Well Written Essays - 3500 words

Phoenix mission - Essay Example 5 Phoenix Mars Mission†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 A Short Profile Objectives of The Mission†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Study the history of water by examining water-ice below the Martian surface Determining whether Martian arctic soil could support life Study Martian weather from a polar perspective Preparations before Launching†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Communications†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 Command and Data Handling†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 About the Landing Site†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 Phases of Mission†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ... Phoenix Mars Mission Section 2: Describes the objectives of the mission Section 3: Illustrates the preparation before the launch Section 4: Describes the concept of planetary protection Section 5: Explicates the processes of guidance, navigation and control Section 6: Describes the landing site Section 7: Explicates the different phases of the mission such as development, launch, cruise, entry, descend and landing Section 8: Describes the situation on reaching Mars Sections: Explicates on the results Proposal The Phoenix Mars Scout Lander is the pioneer robotic explorer of National Aeronautics and Space Administration (NASA), which was launched in August 2007 and landed in Mars in May 2008 to perform â€Å"in-situ and remote sensing investigations† for evaluating the â€Å"biological potential of Mars† (Garcia & Fujii 1). This will enable humans to understand the planet better and to further explore the possibility of life to exist there. Thus, this will be an interesti ng project to research and gain more knowledge about. This research will be based on purely on a review of the existing literature on the topic, especially those published by the NASA and other credible organizations working on the field of aeronautics and related sciences. The researcher will focus on obtaining most recent and relevant information relating to the topic from reliable sources. On the basis of the information gleaned from such reliable sources the researcher will draw relevant findings and conclusion. Student’s Name: Professor’s Name: Subject: 10 October 2013 Phoenix Mars Mission Among the planets in the solar system, Mars is one of the five main planets that has been under study since ancient times. It is yellowish brown to red in color, and is considered as the Roman god of war,

Improving Correctional Facilities Diversion Programs Assignment

Improving Correctional Facilities Diversion Programs - Assignment Example Some of the significant budget constraints that Correction officials have to observe include in the areas of staff remuneration, infrastructural development, and operational costs. The facilities above have an extensive range of services for prisoners such as recovery academies, anger, and career management for women prison and Lois DeBerry providing comprehensive special needs care, and they demand huge staff. However, due to few resources available, officials in these facilities have had to deal with staff turnover leading to constraining service delivery. As established by Tennessee advisory committee, Sheriffs responding to survey confirmed that most of the Tennessee jails are underfunded (Thurman, Lippard, Gibson & Green, 2007). Additionally, officials have had to succumb to budgetary constraints in the infrastructural development. The significant rise of prisoners in the facilities necessitates that the governments allocate enough money to not only expand and build new faciliti es but to innovatively redesign the old jails to reduce supervision levels (Moore, n.d). However, though officials have indicated to the governments the need for such adjustments, the rise of criminal incarceration has worsened the crisis further. There are different types of diversions programs, but all are structured to benefit different offenders for they ascribe to different requirements. The objective of these diversion programs is to reduce crime by establishing the underlying factors that may have contributed to an individual’s criminal conduct (Camilletti, 2010). Therefore, since the objective of these programs is to eliminate the likely factors leading to crime in an individual, they are often better served via community restitution plan rather than criminal justice sanction process. Consequently, such programs are more beneficial to offenders charged with misdemeanours and non-violent  felonies than those charged with felonies and violent crimes. Such is perhaps due to the severity of the offenses committed by felonies and corresponding demand by the public to see swift justice done.

Why Censorship is not the Best Option When it comes to Whistleblowers Essay

Why Censorship is not the Best Option When it comes to Whistleblowers like Wikileaks and why Citizens should not have access to all Information - Essay Example Wikileaks also promised to divulge important information about certain big companies in the United States and abroad. The documents leaked to the press by Wikileaks caused a lot of concerns among nations that many world leaders wanted to have the founder of Wikileaks, Julian Assange, arrested (Entous and Perez). While world leaders cried foul, many people around the world commended Wikileaks for informing the public regarding what governments and big corporations are doing. Many people believe that the public has the right to know what their leaders are doing and that Wikileaks must be allowed to continue providing the public with critical information without being censored (Lang). While some people see Wikileaks as a hero, others feel that the company has breached the bounds of decency and ethics for divulging damaging information without taking into considerations the consequences of its actions. Yet, despite the possible ethical breach on the part of Wikileaks, this does not mean that censorship of the press is the best solution to avert possible harm and prevent potentially embarrassing situations on the part of the government. There is no doubt that the right to information is very important but the question now is whether or not it is morally and politically correct for an organization like Wikileaks to spy on governments and big companies and divulge sensitive information to the public. In other words, to what extent should the public be kept informed about government transactions and when should the government be allowed to withhold information from its constituents. We have to understand that the public does not need to be a privy to all activities of the government and there are things that are better left unsaid to protect the people. Information is very powerful and it can make or unmake a company, a government, an organization or an individual. Since information is very powerful, there is a need to temper the sharing of information and use it only to promote the highest good (Thierer and Anderson). The right to be informed is very important so there is a need for people to be kept informed on the issues that affect them. In the case of Wikileaks, providing the general public with the right information is crucial so there is a need to scrutinize the kind of information that it gives to the general public. Note that certain types of information can cause a lot of damage and put the lives of people in danger. Potentially embarrassing leaks can lead to international tension and may lead to the breakdown of diplomatic ties of some nations. Allegations that the United States is selling nuclear arms to terrorists for instance are a very serious and it can create dangerous backlash. Publishing this kind of information without putting the information in the right context is very dangerous it can undermine the stability of certain nations. The idea that companies like Wikileaks can hack into the database of certain government offices a nd private companies is disturbing because any information that these companies generate can be used against the offices where the information came from. A clear example of this is what happened in Iraq when Wikileaks published sensitive Iraq war documents (BBC News). Note that Iraq had an inconclusive election in March of 2010 and the publication of the war documents added to the uneasiness in the area. According to Prime Minister Nouri Maliki, the war documents published by Wikileaks undermined the efforts of the Iraqis to form a strong government (BBC News). Although some political observers noted that the information published by Wikileaks did not seem to impress the majority of the people in Iraq (BBC News), there is

Homosexuality in Ghana Essay Example for Free

Homosexuality in Ghana Essay Homosexuality is one of the prime heated debates globally. Being a social issue that is affecting the antiquity marriage culture and religious believes; it has raised numerous controversies among the societies, government and non-governmental organizations. The term homosexuality has been widely and globally to different extents. Some people have used the terminology to refer to the physical and emotional attractions of people of the same sex. Other people have defined it as the preference for emotional sexual relations of people of same sex. This is implies that homosexuality comprises of gay, lesbians and bisexuals. Homosexuality has becomes a global social problem of controversy fundamentally due to the gender identity as well as sexual orientation. (Adu-Gyamfi, 2007) Historically, homosexuality is an act that has been in existence for several decades or so centuries. In most of the European nations, the first report on homosexuality as social issue appeared in 17th century in the year of 1885. The British parliament was thus the first find faulty on homosexuality, hence, by the 1885, they cast their votes against homosexuality making it a criminal act. Since then, there has been much concern over homosexuality making states like Germany to launch campaigns over it. During the campaigns, thousands of homosexual individuals were arrested and confined into camps for correctional purposes. According to the works of Melville, homosexuality was being in practiced in the early years of the twentieth century. His study revealed that homosexuality in the Dahomey where the Fon people was dominating population. Homosexuality therefore appears to have been eminent issue which, not only the Europeans, Asians and American states are coming into term with, but most countries in African continents are still struggling to cope with. As cooper points out, he says â€Å"I had enough evidence to believe that any habit, regardless of how compulsive, how deeply ingrained, could be broken once and for all. (Cooper, 1991) Literature review Like in many other countries, homosexuality in Ghana has divided the community as whole into their different opinions. Some people in the community have embraced this new kind of culture while a good proportion of the community population rejects. It is determined that most of the Ghanaians reside in rural areas. Actually, two thirds of the community populations are in the remote parts of the country where the media and other socials influencer are much limited. The population of the youths is relatively high, forming forty five percent of the total population. Although scores of African youths have been assimilated and generally adapted new lifestyles of the westerners, there is much resistance of this transition in the Ghanaian’s youths. The penetration of changes in their cultures has highly been resisted through the maintenance and teaching which demonstrates the ancient ways of gender roles and marriages value. This implies that there is a lot of controlled over the operations of the community which in the present world’s view, numerous activities are contrary to their expectation. (Murray, and Roskam, 1998) According to many researches in the Ghanaians social liberty, the community of females and children in the states are well undermined and mistreated. Due to the maintenance of distinctive gender role among men and women, Ghana is described as a man’s world. This indicates that the women in Ghana are counted as subordinates both in home leadership and also in the leadership level of country. The value of children in the Ghanaians community have is indescribable and this has given marriage issues first prior and extended restrictions to adoption of western nature of lifestyles. Childlessness for men and women has got the highest humiliations in a couple families but this is much more to the females. Thus, the erosion of the old traditions and cultures are still minimal but they are up held with great respect in most ethnic groups such as the Akan who believe that childlessness is an abnormality and unhealthy to the females. The transitions in the social practices coupled with economic changes have compelled and diminished most communities’ traditions on marriages and children value. However, these have little effects in the Ghanaians. Sex preference has been a common practice in many developing countries, whereby unwanted sexes are given the dire consequences. This has little penetration in the Ghanaians having no strong bias for a specific sex. (Murray, and Roskam, 1998) Influencing factors of homosexuality in Ghana Imprisonment Ghana is one of the states which are depicted to offer severe penalties to the perpetrators of the law. Though prisons are institutions set up for correctional purposes, numerous reports shows that the Ghanaians prisons’ condition harden the people’s character instead of correcting them. According to the numerous researches which are conducted in their prisons, many of them reveal that the conditions make the inmates lives to tolerate harsh environment. It is said that inmates who are imprisoned for a period extending to more than two years do commit criminal offences which are more worse than the crime they were convicted. One common crime which is disclosed is the involvement of inmates in homosexually. Instead of reforming these inmates, most of them find themselves hardening in their lives as result of the mistreatment. Due to stress and sexual desire within the people behind bars, homosexuality in prisons is reported as serious and rampant in jails. Men and women serving as inmate may develop the sexual desire like any other person, as results of the restrictions and limited interaction of males and females, same sex inmates engages on mutual carnal sex. (Murray and Roskam, 1998) Education The self-control in most students is very low. This is aggravated by the challenges which arise at the adolescent stage. Cooper observed that when he grew up there was change in his life. He thus said â€Å" I became the scientist of my own desire, plotting ways to change my yearning for boys into a yearning for girls†. While in most case boarding schools are perceived to be of advantageous on learning and achieving higher level of education, student enrolled as boarders in these schools are still under compelling conditions on interactions. Though some students do snitch out school to find their opposite sex friend for sexual satisfaction, hopeless and desperate boys and girls in schools normally get entangled in practicing homosexuality in dormitories. This occurs especially not with equals but it involves seniors and juniors of the same sex. The practice by students in same sex is not a permitted act in the law and society; it takes place as way of satisfying the sexual whim. Though in some schools there both boys and girls such as mixed boarders, homosexuality is not something unheard off. In such environments, homosexuality such lesbianism, gay and bisexuality are common practices. Among the female students in mixed school, homosexuality is increased due to the educational set goals. The practice of homosexuality among them is a way of evading the consequences of unwanted pregnancies which can lead to the termination of their studies. (Cooper, 1991) Economic reason Tourism is becoming a booming trade in the world. Ghanaians are not exempted from such opportunities of tourists in their state. Tourists arriving from the Western countries and American states roam everywhere, bringing with them the culture of homosexuality. The interaction of the tourists with locals transforms their culture. However, it is common that most of these local people in Ghana falls victims of money which is trick applied by the foreigners. Some of the people end up engaging themselves as heterosexual prostitutes while other ruins their lives with the illicit acts of homosexuality. This influence is much augmented by the modern technology. According to several sources, chat rooms have become social places which sex tourists are highly concentrating on conducting their preys. They visit such chat sites to makes relationships with the young youths online but when they physically arrive, they get involved into multiple sexes-with them in promise of finances. Usually, the socio-economic problems are primary factors which are thus compelling the youths look for financial aids and relief at this risky illegalized ways. Thus influx of serial monogamy, unstable marriages low economy in one way or the other have rapidly increased the ratio of homosexuals, creating a breading grounds for pimps who end up being homosexuals or bisexual partners or prostitutes. Adu-Gyamfi, 2007) Major problems associated with homosexuality Mistrust among couples, unchecked spread of sexually transmitted diseases, low productivity due stigmatization, high incidents of suicide as a result of rejection, are some of the negative effects that are a result of homosexuality, which many recognize but regards as unethical unacceptable trend, however, the greatest obstacle has been to control the unexpected explosion of both hetero bisexual prostitutes who have invaded the cities with a bang. Bernard said â€Å"My longing was wrong in the eyes of my mother, whose hazel eyes were the eyes of the world, and if that longing continued unchecked, the unwieldy shape of my fate would be cast, and I’d be subjected to a lifetime of scorn. All in all, unlike conventional sexual partners, homosexuals are viewed with suspicion more than often mistreated in some cases denied access to public facilities like hospitals schools, while on the other hand the government has ignored their plight, infringing their right of association hence making the civil society to be aggressive, more abusive towards them. Cooper, 1991) Homosexuality is not only black-market in the society due to fear from the society but it is also criticized as major contributor to the numerous sexual transmitted diseases. The homosexual community is well associated with common problems which may include soreness and ulcers in the sex organs and the anal points. Despites the impeding hazards of these initials problems of soreness, seeking of health services rare happens among them, and in case the condition call for healthy care attention, it only happens at the late period of the conditions with most of the victims rare looking for the help from governmental and public healthy service providers. The fear on prolonged interrogations from the officer makes them to get drugs from the counters rather than dispensaries and hospitals a facts which may worsen the spreading of dangerous plagues in the countries such HIV? AIDS. These events have propelled some humanitarian organizations to speak on behalf of homosexuals, who have been associated with all manner of vices from prostitution, child pornography to drug trafficking, thus advocating for their respect, recognition acceptance in the society. (Adu-Gyamfi, 2007) Conclusion Homosexuality is one of the issues which have strongly been resisted in Ghana. It has received much opposing forces both from the government as well as the society. Though it is not genetically associated, the efforts of the resisting groups are becoming wastes. Through diverse circumstances, many Ghanaians have been fallen into this tragic incident which is a taboo among the society and illegal in the governmental constitutions. Though the government, some groups people in the community and other organization like those of religious institutions have all tried to shut down the doors of homosexuality, traces of this cultures which was initially associated with the westerners have permeated in the country mysterious. Surprisingly, such organizations can be blamed over enormous contributions to the acts. Having the understanding of the situations under which homosexuality in states is being augmented, this call for new strategic ways of intervention rather than imposing more stringent rules on homosexuality which ruin the live of many young men. This means that homosexuality is no more of benefit to the individuals who practices it except shame. The most fundamental of all factors to be considered is the impacting of moral understanding of the nature of sex practices and the empowerment of the community to alleviated poverty level among members of the society. (Cooper, 1991)

Rajasthan tourist destination

Rajasthan tourist destination The promotion of Rajasthan as a heritage tourist destination 1. Introduction In order to accomplish the aims and objectives, this piece of work focused on the promotion of Rajasthan as a heritage tourist destination in the world. The vital idea behind the selection of this topic is to discuss the importance of heritage tourism. Tourism plays an important role in the socio-economic development of any country. It is also one of the major sources to earn foreign exchange, and generating employment for urban as well as rural public. This chapter have 6 parts. Background of the study Background to the study: Tourism industry in India is on a great boom at the moment. India has a great potential to be a major tourist destination in the world. It’s the second highest foreign exchange earning industry and government gave travel and tourism industry an export status. Indian tour and travel industry is one of the most profitable industries in the country. During the year 2006, four million tourists visited India and spent US$8.9 billion (Economy watch, 2006). The buoyancy in the Indian tourism industry can be attributed to several factors. Firstly, the tremendous growth in the Indian economy, because of that the disposable income of the middle-class increased to expend on their recreation. Secondly, the IT sector in the country by which India famous as an IT hub in the world. Which attract people globally for business trips. Thirdly, the aggressive advertising campaign â€Å"Incredible India† by the tourism ministry of India also changes the image of India worldwide. Tourism industry also provides employment to millions of people directly and indirectly in the country. Which help the society and solve the big issues of unemployment in the country. Estimates of 20 million people are directly employed by this sector in the country currently. According to the above lines Rajasthan the north-west state of India is very popular among the national and international visitors. The royally palaces and forts, endless golden desert, hardworki ng and colourful people make the state more exciting to visit. Besides all this, Probably India is the only country which offers various categories of tourism. These include history tourism, adventure tourism, medical (Ayurvade and other) tourism, eco tourism, culture tourism, rural tourism, religious/pilgrimage tourism, spiritual tourism and beach tourism etc (I love India, 2007) Justification of the study: Heritage tourism is now big business. In economic and entrepreneurial terms, it is one of the major success stories of recent years. At a time of declining Industrial activity and rising unemployment in any society, heritage tourism has provided an alternative form of enterprise, creating jobs and generating wealth for local economies (Herbert, 1995). Tourism in India has the potential to do wonder in this upcoming industry of profit as well as fun. Rajasthan the largest state, and one of the most eminent tourist destinations, which is famous for its pictureqous natural beauty and wonderful construction. Rajasthan are usual attractions for first time visitors (Mintel, 2008). The outlook for travel industry in India looks extremely bright. â€Å"Conde Nast† rank India 6th amongst the top 10 tourist destination in the annual â€Å"Reader’s Award† in 2004, which was 9th a year before. The magazine ranked Raj Vilas, in Jaipur (Rajasthan) as 3rd in the overseas leisure hotel category for Asia (Business Standard, 2004). The JBIC (Japan Bank of International Cooperation) rank her 5th most attractive investment destination. The report â€Å"Indian Tourism Industry Analysis† provides an insight into the Indian tourism market. According to the report, India is one of the most potential tourism markets in the world. India expected to see 10million international tourist by 2010, which was 5million in 2007. Andhra Pradesh, Utter Pradesh, Tamil Nadu, Karnataka and Rajasthan are the leading tourist destinations in the country (Bharat Book Bureau, 2004) Aims and Objectives: To critically assess the opportunities to promote Rajasthan as a heritage tourist destination Objectives Evaluate the potential of Rajasthan’s heritage to develop as tourist destination. Critically evaluate the present tourism promotion system and the government policies on Rajasthan tourism. The development of recommendations for the promotion of Rajasthan as a heritage tourism destination. State profile: The colourful and exotic state of Rajasthan lies in the north-western part of India. It is the largest state (132,150 sq mi) and also knows as the land of kings, the home of Rajputs (Indianhills). Rajasthan is bordered on the west by Pakistan. In the west of state is the Thar Desert and the upland region of Deccan in the eastern part. The Aravalli hills cross the state from north-east to the south-west. The state was formed in 1948 from several former principalities states of Rajputana. Rajasthan is one of the strongholds of the conservative Hindu (75% of the population) then Muslims, Jains and native people (Encyclopaedia). The largest state with 33 districts and a population of 56.47million (2001 census) with a literacy rate of 61.03%, Jaipur is the state’s capital as well as the cultural, financial and trade capital of the state. Rajasthani, Sindhi and Punjabi are the regional languages of the state. Hindi and English also commonly used by people (Answer.com). Heritage is not only the monument or historic buildings, but everything which relate us to the rich past of that particular culture or tradition is heritage. The folk dance and music, souvenir (cloths and jewels), craft work (handicraft like paintings, iron or wood work) and festivals, fairs food and lifestyle are also the part of the rich cultural heritage of any destination. Rajasthan is a state with entirely different visage, the most scenic state of India. The culturally rich state of Rajasthan is popular for its festivals fairs, luxury trains, folk dances/music, arts/crafts and royal legacy in the form of palaces, forts and gardens. It medieval forts and palaces, the very distinctive nomadic desert lifestyle is unique all over the world. A world of colour, splendour and spectacle awaits visitors to India’s largest and the most romantic state. With its wild desert scenery, ancient sandcastle forts, pastel colour cities, dust speckled light and its swathes of scarlet, and marigold textiles (The Independent Asia), which creates Rajasthan one of the most popular tourist destinations in west India. It can be said as; it is the cultural capital of India. There are various popular destinations in Rajasthan but the main tourists attracting cities are Ajmer, Jaipur, Jodhpur, Jaisalmer and Udaipur. All these cities were the former Princely states, as the result tourist can witness the imperial legacy everywhere in these cities. Here we have the brief panorama of the famous cities and their heritage. 1.5.1 Panorama of the Heritage Cities of Rajasthan: Ajmer Founded in the 7th century by ruler Ajaypal Chauhan. Have a famous fort called â€Å"Ajaimeru† or Invincible hill, lakes gardens and many other visiting places. Ajmer is about 130km south-west from Jaipur is the major religious centre for Muslims. This city is famous for the tomb of Khwaja Moin-ud-din Chisti, a medieval Sufi Saint, where pilgrims gather from over the world (India hills.com). 16km from Ajmer, Pushkar a very small town named after the holy lake â€Å"Pushkar†. 400 temples and 52 Ghats around the lake make it a very popular religious centre of Hindu community. The one and only lord Brahma temple is here. Otherwise sleepy town turn into a hub in the annual Pushkar festival in October or November every year (Travel 2 Rajasthan.com) Mount Abu, Rajasthan’s only hill station is home to Dilwara Jain temples known’s for their amazing marble carving. The oldest of the five temples dates to AD 1031. Nikki Lake, sunset point, Achal Garh fort and Guru Shikar the highest point of Rajasthan are the other famous visiting spot in Mount Abu. Chittaurgarh located 70 miles northeast of the City of Udaipur is the home of Chittaur fort India’s largest fort and the ultimate symbol of Rajputs chivalry and pride. The nine-story Vijay Sthambha or Tower of Victory is the most highlighting feature of the fort (Ref J). http://web.ebscohost.com/ehost/pdf?vid=6hid=5sid=af82485a-215e-4122-a4ff-0942348b33c5%40sessionmgr11 Located on the foothills of a sandstone hillock, the city of Jodhpur seems like an oasis in the vast desert was founded by Rao Jodha Ji (Rathore clan) in 1459. It named after him only. Jodhpur is the second largest city of Rajasthan, divided into two parts the old city (which is inside the 10km wall) and new city. Jodhpur is a very popular tourist destination. The city landscape is very pleasing and attractive. The city has lots of attractions in the form of forts, palaces, gardens, temples and lakes. The city is known as â€Å"Sun City† because of its bright and sunny weather throughout the year (Jodhpur India), and also the building were painted in light blue hue. Located at the edge of the endless golden Thar Desert, Jodhpur is a fascinating medieval city known for its amazing architectural splendour, lively culture, brilliant craftsmen, gourmet cuisines and lots of shopping. The city has various attractions in the form of Maharangarh fort, Umaid Bhawan Palace, Mandore gard en, Mahamandir temples and Jaswant Thada the royal cenotaphs. This attracts the domestic and international visitors equally (Palace on wheels). The ‘City of Lakes’ (often referred to as the ‘Venice of the East’) Udaipur is the home to lakes Pichola and Fateh sagar, both are amazingly beautiful for cruise and sunset. The city is also famous for City places and Lake palace (hotel), Sahelion Ki Bari or â€Å"Garden of the Maids of honour†, museum and temples are the other visitors attractions. Marwar festival fall in the spring is also very famous in national and international visitors. The Golden city of Jaisalmer is famous for its fort, havelies, national park and Sam (sand dunes). Nothing else in India is remotely similar to Jaisalmar, with its fort that straight out of an Arabian Night fable. The capital city and the natural gateway to the exotic state Rajasthan, Jaipur popularly known as ‘Pink City’ in the world is the main visitors delight. Founded in 17th century and named after is founder Maharaja Sawai Jai Singh. Jaipur is the cultural, trade and financial capital of Rajasthan. With Delhi and Agra, jaipur is the third important vertex of the ‘Golden Triangle’. Stunning backdrop of ancient forts: Nahargarh, Amer, Jaigarh and Moti Doongari fort. Hawa Mahal, City Palace, and Jal Mahal are some well-known landmark palaces in the city with famous Albert hall museum. Significance of tourism to the Indian economy: 2. Literature Review Literature pays a major role in any research or case study. Virtually no research can be done without the benefit of references, whatever the scale or nature of the project will be (Brunt, 1998). Fink (1998:3) believes that literature review is a â€Å"systematic method for identifying, evaluating and interpreting the work produced by researchers, scholars and practitioners† Yin (2003) also suggest that evidences for good literature may also come from six sources suck as documents, archival records, interviews, direct observation, participant-observation and physical artefacts. Yin (2003) further suggested that literature review provided all sort of information like data, statistic, graphs and scholar view about the topic. A useful overview of the six major sources considers their comparative strength and weaknesses. You should immediately note that no signal source is highly complementary, and a good case study will therefore desire to use as many sources as possible. A good literature review is not just a description of previous work; it also appraises, compares and contrasts it with other relevant work, and with the authors own work (Brown, 2006). Literature review is the section which will provide reference, if followed up, will widen your knowledge and stimulate independent thought (Altinay el at, 2008:25). Hart (1998) explained the importance of literature review by suggesting that â€Å"without it you will not acquire an understanding of your topic, of what has already been done on it, how it has been researched, and what they key issues are† (Hart, 1998:1). At this point of report the critical review of the available literature is important in order to achieve above mention aims and objectives. In order to get main aim which to promote Rajasthan as a heritage tourist destination, number of academic Books related on heritage tourism and development will help to critically evaluate the prosperous cultural heritage of Rajasthan, which is the first objective of this report. Through this literature the value and significance of the heritage can identified, and it will also help to check the scale of the heritage in Rajasthan. As the new trend of getting information by electronic media like: Television, internet will be a great help, particularly the official tourism websites of Rajasthan or India tourism will provide the latest information on this sector. And also provide information about the recent tourism development promotion, policies and issues. Internet is the best ever, faster and the more efficient information provider these days, and also the information on the sites are more authentic and quick. Daily news papers contain articles, interviews and editorial will give the current updates about tourism industry and its achievement. Editorial column will provide critical analysis of government’s tourism policies and tourism forecast. Leading national and local dailies (Rajasthan Patrika and Danik Bashkar and The Times of India) will show case current events and news on Rajasthan tourism. The official statistics compiled by the government department and public sector agencies provide a valuable source of information (Burnt, 1998). This can provide by the official website, news dailies and journals based on Rajasthan. 2.1 What is Heritage and Heritage Tourism? In 1983 National Heritage Conference defined heritage as: ‘that which a past generation has preserved and handed on to the present and which a significant group of population wishes to hand on to the future’ (Hewison, 1989). Hardy (1988) said most researchers accept that heritage is linked to the past that it represents some sort of inheritance to be passed down to current and future generations, both in terms of cultural traditions and physical artefacts (Dallen et al. 2003:2). These definitions indicate culture choice; its focus on preservation and the fact that some people will adopt a conservationist view of heritage. (Herbert, 1997:8). Heritage is like a gift which is passed by one generation to another in the form of culture, nature, customs which is different and unique from others. Prentice (1993) said heritage can be classified as tangible immovable resources (buildings, natural areas) and tangible movable resources (objects in museums, documents in archives); or intangibles such as values, customers, ceremonies, lifestyles, and including experiences such as festivals, arts and cultural events. Heritage can also classified according to type of attraction (Dallen et al. 2003:3). Oxford English dictionary define heritage (1983) as which has been or may be inherited. That’s mean anything which pass from previous (old) generation to another (new) in the form of physical, cultural, natural and financial or other can be heritage. Tourism is not just an aggregate of merely commercial activities; it is also an ideological framing of history, nature and tradition; a framing that has the power to reshape culture and nature to its own needs said by MacCannell in 1992, (Herbert, 1997:1) The origins of tourism are ancient. Urry (1990) suggested that tourism was known in Imperial Rome with the use of seaside ‘resort’; certainly in medieval times pilgrimages to the Holy Land involved pleasure and sightseeing as well as religious duty. As a concept and a reality, the Grand Tour was established by the late seventeenth century as a component of polite society’s social round (Herbert, 1997:6). Heritage is not just the historic monument or cenotaphs buildings, but all which relate people with the rich past of that particular culture or tradition is heritage. These above lines explain that tourism is nothing recent, by which we can say that it’s a very new concept in the society. Tourism is very old and was present in the different form like seaside or pilgrims. But in 21st century it become more immense and fascination by the media. And tourism is different from leisure because in tourism people go out from there home overnight and stay there and enjoy the place by any reason. It can be religious, medical or just leisure. To show case the historic monuments to handicrafts or artefacts, and allow for community to view and be taught about there great past is heritage tourism. 2.2 Modelling of heritage and heritage tourism This debate reveals that heritage and heritage tourism is complex. To simplify and to make it more clearly the following model is proposed; model of heritage and heritage tourism. Figure 1 This model is approach the behavioural perspective within behavioural geography. It suggests that heritage exists within the two types of environment; ‘phenomenal (unique) and ‘behavioural’ (human behaviour). The previous is an expansion of the normal concept of environment that include natural phenomena and cultural and built environment that have been either altered or created by human activity on the other hand, the behavioural environment is where the social and cultural facts existing within the phenomenal environment are passed through a filter of human values (Dallen et al. 2003:7) According to Kirk (1963), these environments forms on the basis on which decision are made which may, or may not, be acted upon to be translated into action within the phenomenal environment. Heritage tourism experience is in the core of this model, and the key outcome is good experience out of every trips. As the expanded inner section of the model illustrate, the heritage tourism experience is formed within what is labelled here as the â€Å"experimental heritage environment†. The core heritage tourism experience is influence and shaped by mixed elements like supply and demand (of the destination), politics (government policies), authenticity, conservation (of heritage) with in any destination region. How all those element influence each other and by their role they play in heritage tourism experience. The model of heritage tourism clearly gives answer, that heritage and the heritage tourism is very complex and they overlap each other in different environments. And they both (phenomenal and behavioural) affect the destination with other components in the core; economic filter and cultural/societal filter. It is important now to return to the question of a heritage spectrum (range) as advocated earlier by Richards (1996). This concept is very important as it helps to clarify the existence of many types of heritage experiences and heritage landscapes. It purely means that when we talk about tourism experience it has all types of tourism with its landscapes types and heritage attractions. The heritage spectrum model suggest that the heritage landscapes pass through a multiplicity of setting ranging from the natural and immaculate to then built urban and artificial heritage landscapes. The model also shows that heritage tourism has common characteristics of ecotourism (nature based) on the left side and urban tourism (theme perks) and cultural tourism (viewing cultural heritage, architecture) in the right side and middle respectively. The following model also demonstrates that the tourism types (eco-tourism, cultural-tourism and urban-tourism) should not be viewed as mutually exclusive as overlaps most certainly exist. Because of this reality the model refers to heritage tourism as an overlapping concept. Types of tourism in heritage tourism overlap each other but also give types of landscapes and type of heritage attractions separately. In which ecotourism give natural and rural types of landscape if visiting national parks in the type of heritage attraction. 2.3 Value and significance of heritage The focus of value shifts to the significance people place on heritage. Hall and McArthur (1993) identified four interrelated areas of significance in heritage: economic, social, political and scientific significance. Economic significance: Heritage is not cheap! Restoring a property maintaining it, installing necessary facilities (i.e. toilets and drinking water) and establishing and running an interpretive programme can easily cost twice as much (Dallen, 2003:143). Zeppel and Hall (1992) believe heritage is preserved because of the value it offers in terms of expenditures, of visitors to site (Dallen, 2003:13). Tourism is big business and really in demand. People have started paying these days for outdoor fun, and if the destinations have potential they will not think twice to visit there. Rajasthan heritage have the potential to attract the tourist all over and generate foreign exchange. Social significance: this refers to the private and collective identity that people and society have with ‘their’ heritage. That’s what local person and community think about their heritage, and how they value to it. The people of Rajasthan feel pride on is rich and colourful cultural heritage. A social ethics will often be the driving force to consider preservation in the first instance (Dallen, 2003:13). Political significance: As Hall and McArthur note, heritage by definition is political, in terms of reinforcing what is conserved, how heritage is told, and placing the wishes of private owners of heritage into conflict with government or public interests. In the words of Johnson (1999:187), ‘heritage tourism is not just a set of commercial transactions, but the ideological framing of history and identity’. Politics is in its very essence about power, and heritage by its very nature is apolitical phenomenon, since history is always told from the perspective of winners of wars and people in positions of power (Hall 1994, 97, 2000), (Dallen, 2003:257). The history of Rajasthan is all about war and warriors. Politic is all over the place in Rajasthan. Even though in literature, arts and crafts there are a pinch of politic. Scientific significance: many national parks and protected forest areas may contain genetic material and ecosystems (flora and fauna) that will be useful to medicine and research work. They also provide habitats for rare and endangered species. There is also an educative part to heritage-providing visitors with information about the living history, culture, and people of areas (Dallen, 2003:13). Not only the national parks, protected forest and wildlife’s had their scientific significance in the heritage of Rajasthan, but the agrological site as well. The site of Indus valley civilisation in Indian sub-continent is very important for the study of river valley human history. The Harappa civilisation considers one of the oldest civilisations on earth. 2.4 Scales of Heritage Heritage is not homogeneous (uniform); it exists in different level and scales, namely world, national, local and personal (Graham et al. 2000; Swarbrooke 1994; Timothy 1997). Given model illustrates these scales of heritage tourism experience, suggesting that they are all linked by the notion of ‘shared heritage’ (Dallen, 2003:14). Heritage is very heterogeneous (varied); it can be different in one destination. And if the destination is in India the probability is much because India is a very diverse country with the birth place of many cultures and civilisation. Rajasthan which is the largest and the most colourful state is also not an exception in is cultural heritage. World: Timothy (1997) noted that world scale heritage attraction draw large masses of tourists from many countries. How ever, for most foreign tourist, these sites themselves are likely to be only a small part of more extensive itinerary. For example visiting a historic agrological site of Harappa visitor can witness the life and culture of that era. Visiting an international heritage attraction is a way of appreciating universal civilisation and achieving some degree of human unity (Moulin 1991). The idea to conserve our heritage came first in the early 1970s by UN’s environment programme and UNESCO’s Man Biosphere Programme. National: ‘Through time, certain heritage features came to symbolise a society’s shared recollection (Lowenthal 1975:12). Foe example the Holy town of Pushkar is a symbol (pilgrim) of Hindu community and Ajmer is for Muslims in Rajasthan. On this level, historical monuments often represent durable national ideals, and national pride can be an important stimulus of preserving the built environment in western societies (Lowenthal 1975; Timothy 1997) these type of historic site can be pride of any society like Taj Mahal is a pride for each and every Indian. Local: Lowenthal (1979:554) noted that the local level, communities need familiar land marks so that they can remain in touch with their own collective pasts in a rapidly changing world. There are many sites which are not very popular but they still have their local importance like, The nine-story Vijay Sthambha or Tower of Victory is the most highlighting feature of Chitturghar fort is the memorial of their local hero’s, women and children who sacrifice their lives for the motherland. For visitors it just a memorial tower but the significance for the local were very different, it very important for them. ‘Memorials erected in memory of a community‘s earliest pioneer efforts, or a local historical museum can provide an important experience for local to which outsiders may not be able to relate’ (Timothy 1997:752). Personal: Lowenthal (1979) asserted that modern-day destination of historic relics has deepened people’s sense of nostalgia for the past. A search for root and historical identity and an increased appreciation for one culture and family legacy are evidence of this phenomenon. Timothy said (1997) of the four type of scale of heritage here personal heritage has received the least attention in the literature and hence is least understood. Personal scale of heritage is very private. For example family reunions travel to historic or religious place, cultural and vocational interest is another form of personal scale of heritage. The attachments with family houses or souvenirs are perfect example of personal scale of heritage. 2.5 What is Marketing and Destination Marketing ‘Marketing is the management process responsible for identifying, anticipating and satisfying customer requirement profitably’ define by the Chartered Institute of Marketing, CIM UK. And the other hand the American Marketing Association ‘Marketing (management) is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational objectives’ (Seaton et al.1999:6). As per Adcock remark ‘The right product, in the right place, at the right time, at the right price’. The most influential and dominant word of 21th century is marketing or if said like this, that everything is saleable if the packaging is good i.e. the right product marketed at the right place at the right time (season) with a right price (in compression to competitors) is marketing by Adcock. It means that marketing is not only selling or advertising, but also to promote the brand value and quality to the customers. And also build a connection between the producer and customers. The aim of marketing for an organisation is to achieve profit or other objective. Marketing is not only important for the manufacturing or production industries, but equally necessary for the promotion of hospitality and tourism industry to achieve desire goal. A social and managerial process by which individual and groups obtain what they need and what through creating and exchanging products a nd value with others is called marketing (Kilter, P 2003). Destination marketing: Seaton (1999:351) said that the destination marketing is the spirit land of tourism marketing. The destination has the internal connection to all the other industries (stakeholders) in the tourism sector like transport, hotels and attractions. Destination management is not just managing the physical product (i.e. the venue, hotels, transport system, visitor attractions) but also very much to do with building companies reputation and teamwork across the destination, its also has an important component to play in creating understanding and recognition across the community for the economic importance of the conference, trade and events sector (Davidson et al. 2006:35). Marketing is the process of planning and execute and the promotion of the product of achieve the desire goal and objective in terms of profit and brand success. Like the same theory functioning behind the destination management or tourism marketing management. Destination marketing management show case the destination as product and highlights to get profit out of it heritage and culture. Benefits of destination management Marketing Mix: ‘Kotler (1984:68) define it as ‘The mixture of controllable marketing variables that the firm uses to pursue the sought level of sale in the target market’. The marketing mix is the most primary concepts of marketing (Seaton, 1999; Holloway, 1992; Middleton, 2001), it show how important all the four variable (4Ps) that comprise the marketing mix for any business prospect or destination. Marketing mix is the most controllable element of any marketing plan (Davidson et al. 2006:84). These marketing mixes are categories in 4Ps- product, price, place and promotion (Hollway et al., 1992:28). But Booms and Bitner (1982) added three more ‘service Ps’ to service (hospitality and tourism industry) marketing namely, People, Process and Physical Evidence. So altogether there are 7Ps for the hospitality and tourism industry. What are they and how they help the marketing managers to get their targets, are examine below: Product: Median (1984) suggested that in tourism, Attraction of the destination, facilities and accessbility are three main compnents of product marketinh mix. Meidan, A. (1984) The Marketing of Tourism, The Service Industries Journal, Vol. 4, No.3, pp: 166 – 186 Example-The Yahoo Finance, (2009) Information about the KFC outlets [online] [24th April 2009] The Linked In, (2009) what is YUM Brands [online] [24th April 2009] http://www.rajasthantourism.gov.in/Rajasthan/Naturopathy.aspx Rajasthan Tours,http://www.tour2rajasthan.com/rajasthan-tourism.html abt raj cul, stste, history http://www.iloveindia.com/economy-of-india/tourism-industry.html visit 4th July 2009 http://www.economywatch.com/business-and-economy/tourism-industry.html visit 4 July 2009 http://www.bharatbook.com/Market-Research-Reports/Indian-Tourism-Industry-An