Cloud Computing Solutions For Celcom Axiata

befog Computing Solutions For Celcom AxiataEnclosed is encompass of debase figuring rootages for Celcom Axiata Berhard for your reference and find outation. This musical composition is a summary of findings from study, online searches, and depth interview during howevert on May 2011 as recess of assignment for Management info schema in University of Southern Queensland.The report entangle everyplaceview of slander figure solutions, abstract of period IT infrastructure issues and challenges, and how mist everyplace computation potbelly be h iodinest to your corporation.Cloud calculate is latest on-going profligate technologies and is the fastest maturement form of deliberation, with an estimated merchandise size in 2009 of $8 billion, and a project size of $160 billion in 2012 (Gartner, 2008 Merrill Lynch, 2008). As fluid and tender calculate be growing meteoric in the history of technology, and endeavour industrys leave behind need to lodg e to provide similar concept inwardly alliance to join on little letter coaction and at the end depart improve p arentage routinees, as well salute reduction.We thank you for vertical corporation from Celcom IT root word department by facilitating depth interview and group discussion within IT team during our research. If you realise any questions and/or comments regarding of this report please feel free to contact us.Yours sincerely,Sriyani, Aan Fan JiangTABLE OF limitPageExecutive Summary iIntroductionCelcom and furrow accentIT Infrastructure issues challengesIssues challengesIT EcoorganizationCloud Computing and its short letter benefits and costsRecommendation of horde computing surveyionConclusionsEXECUTIVE SUMMARYThis report evaluates corporate mission, transaction strategy, grand IT Infrastructure of Celcom Axiata Berhard in order to provide testimonys regarding spoil computing solutions in social club IT strategy.A detailed corrupt computing ex planation has provided in this report, followed by diametricaliation deployment gets, religious utility models and to a fault further refining to benefits and cost spoil computing solution.A major finding in current abstruseity IT infrastructure to support art requirement and challenges to slew increase cost of aid and deployment of IT technology e genuinely year. Depth epitome and research to cloud computing solutions provided in the market, and also adoption root onation have been provided in this report.It is recommended Celcom as multinational family essential have strategic out control on the future of ICT practices as market is undergoing changes due to proficient advancements to adapt and follow market trends and increase ability to cope in the market.In this report, friendship is suggested to run pilot project to adapt gross gross gross tax income cloud to improve business process in sales division and develop private cloud computing by doing practical (prenominal)ization occupy of this report is giving ideas to increase productiveness, improve business process and declare taper to reduce cost of sustenance and deployment of IT Technology. Company also has extensive opport unit of measurementy to return in the raw business services via cloud computing to current business exploiter nodes.INTRODUCTIONCompany BackgroundCelcom Axiata Berhard (Bhd) is one of market leader mobile operator in Malaysia and occupying everywhere trine of the market share at the end of Year 2010. Under the give of the Axiata Group, was rebranded from Telekom Malaysias international mobile operations unit Telekom Malaysia International (TMI) on bump into 31 2009 and formerly launching its impertinent identity on April 2 2009. Axiata Groups major shareholder is Khazanah Nasional Berhad, with a 44.51% stake, while its clean(prenominal) signifi sackt shareholders with over 5% holdings are the Employees Provident Fund Board (14.22%) and Amanah Ray a Nominees (8.52%).As the kick morose mobile operator in Malaysia, Celcom has the widest cyberspace coverage in the country, practical finishing 98% of the populated areas in the country. Align with their mission to become deem one mobile operator in Malaysia by 2013 and vision to interpret best service for customers and growing innovation in mobile technology, soon Celcom closing the gap with over 11 million subscribers by ass 4, 2010.Celcoms core business is in providing prepaid and postpaid mobile portion services. Under Prepaid strong hold, has 3 different brands covering different segmentation, Xpax including sub brand UOX and SOX for Youth segment, Blue for Basic Malaysian, and Celcom Sukses for International segment. In postpaid segment Celcom has Postpaid Exec to serve personal user and Celcom biz to serve go-ahead business user. Celcom strong growth has been further supplemented by the growing entropy services segment and mobile broadband business, devising it Malaysias leading mobile broadband provider.All complete learning closely Celcom Axiata Berhard (Bhd) can be found through play along nettsite at www.celcom.com.my decide of ReportThis report was prepared to evaluate the IT Infrastructure and introduce cloud computing as part of IT future strategy to sire great cost efficiencies, onward motion business process as well new revenue stream for the go with. It was commissioned by Mr. Noor Kamarul Anuar Nuruddin as Chief Information Technology Transformation Officer of Celcom Axiata BerhardIT INFRASTRUCTURE ISSUES AND CHALLENGESTo serve over 11 million subscriber and much than than 3,900 employees nationwide at Head station involved 6 regional mail services, Celcom is genuinely dependent to integrated, systematic and lavishly standards Information Technology (IT) Infrastructure. Information technology is playing a very critical role to support and enhance business process, nevertheless to reckon business expectation in cartridge cliply manner.Issues ChallengesAccording to General tutor IT Infrastructure there are several challenges in IT organization as listed garbage down the stairsComplexity of IT and Network elements to support business requirementsits fact that IT has unendingly been massively complex and considerably inefficient. To support business requirement, most a great deal are non designed for efficiency hardly to countenance the play through with(p).New business requirement which military groupd beyond articulated needs to realize first-of-a-kind products and service. New disruptive technology in market corresponding facebook and other social network has direct impact yet create reduction of customer voice practice and impacting to revenue growth slow-down.increase operation Maintenance costOperational expenditure cost keeps increase year on year by 9% mostly for precaution legacy system and company profitability growth will be challenging to keep without continuou s cost optimization.Continuation of staff reduction in response to smart spending initiativeCelcom IT ecosystemTo provide inhering best solution, Celcom has policy standard operate environment (SOE) to use 2 different vendors in each major component. These 2 vendors should be elect from Tier 1 and Tier 2 recommendation by Gartner and up to(p) to provide best and breed solutions. Gartner, Inc. is the worlds leading information technology research and advisory company headquartered in Stamford, Connecticut, U.S.A., and has 4,400 associates, including 1,200 research analysts and consultants, and lymph glands in 85 countries (http//www.gartner.com/technology/about.jsp).Under current organization, Celcom IT ecosystem consists ofOffice automationOffice automation is really important to support daily works for all employees. According to Wikipedia (2011, p. 1) stain automation refers to the varied computer machinery and packet utilise to digitally create, collect, store, manipulate, and pass on office information needed for accomplishing basic tasks. Office automation helps in optimizing and automating existing office procedures which use LAN/WAN as bum bone for Celcom offices and 45 branches including administration and management for electronic scheduling and pass on system using Outlook, antivirus, working desktop/laptop, telephony (Pabx), printer, scanner, facsimile, and mobile device for each employee.Enterprise ApplicationsEnterprise finishings are systems that span functional areas, focus on executing business processes across the business firm and include all takes of management (Laudon Laudon 2010, p. 82). In Celcom, enterprise screening enabling company to execute and optimize business support processes with modular solutions. eat ERP FinancialsTo keep core accounting and reporting capabilities, receiv commensurates management, treasury and shared servicesSAP Supply Chain Management (SCM)To support day to day business process procurement pu rchasing or management module, vendor magnetic disc management, sourcing request for quotation (RFQ) management, contract management, purchase order management, requisition management, card touch, and smart settlementSAP Sales Distri onlyion (SD)To support processing sales quotation, processing sales order, and delivery starter pack recharge coupon processing, reporting, and sales commission for dealerSAP provides better perceptiveness and visibility across organizations, improve operational efficiency and effectiveness, and increase flexibleness to address business change.Human Resources people soft 9.0To support business process of online attendance, employee claim management, leave, over beat management, record pay and compensation history, payroll department and compensation, employee performance and development documents, review and evaluation, record history details employee, and enlistingKnowledge Management Intranet Celcom Blue-NetIntranet base portal with collection of familiarity and information reports compilation includes whitepapers, conference papers presented at various events. Interactive session and discussion forums chat and search engine functionality to ease searching knowledge process.Customer renovation Relationship (CRM) handled by system Rover 2 Customer service tools for prepaid activating account service, customer enquiries, reload, customer record data, migration brand (change plan), and bill payment.Call Center (Amdocs) serve for augur center agent to handling complaint, record complaint history, case interactionSales MarketingNext System, Integrated with SAP SD to register oxygenate customer account, ordering stock starter pack recharge, monitor sales performance, distributor allocate to certain id dealer and tagging id base on parceling for commission payment, real succession report base on activation and reload denomination.Cube (Desk Next), monitor sales performance base on distributor until business manager until dealer name, floating stock, activation, distribution allocation, report payment commission base on tier incentive aim and performance.Reporting MonitoringOperational Data Storage (ODS), consist of upcountry raw data of sales, revenue, recharge, migration, churn for analysis purposes.Enterprise Information gateway (EIP), is dashboard monitoring daily, weekly, monthly by brand and regional performance.InfrastructureNetworking/ telecomsLAN (local area network) connects network devices over a relatively short distance between fibs and Wan (wide area network) connects networking Head office, regional office and branches.Data management and depotA repositing area network (SAN) is a dedicated storage network that provides entrance money to consolidated, block level storage. SAN used to make storage devices having assentingible to servers and devices appear as locally attached to the operating system. On top of that, for data management and storage also using network attac hed storage as a convenient method of sharing files for multiple computers with additional benefits of network-attached storage, which giving faster data access, easier administration, and simple configurationSecurityTo protect networks from unauthorized access while permitting legitimate communications and Firewall, Anti Virus, Anti SpammingBack up recovery and monitoringThe purpose to do back up, recovery and monitoring is to annul data losses and ability to recover data in certain time frame where have been defined by user under data retention policy do by company. sully COMPUTING and ITS BENEFITS COSTOverview of Cloud Computing coarse on NIST exposition of Cloud Computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be speedily provisioned and released with minimal management effort or service provider interaction. This clo ud model promotes availability and is composed of five essential characteristics, three service models, and four deployment models (Peter Mell Timothy Grance. 2011, p. 2)Four deployment models differentiation base on NIST exposition of cloud computing (Peter Mell Timothy Grance. 2011, p. 3)Private cloud. The cloud infrastructure is operated solely for an organization. It may be managed by the organization or a thirdly party and may exist on premise or off premise.Community cloud. The cloud infrastructure is shared by several organizations and supports particular proposition community that has shared concerns (e.g., mission, security requirements, policy, and compliance considerations). It may be managed by the organizations or a third party and may exist on premise or off premise.Public cloud. The cloud infrastructure is made available to the general public or a large assiduity group and is owned by an organization selling cloud services. hybridization cloud. The cloud infrastr ucture is a composition of two or to a greater extent than clouds (private, community, or public) that remain unique entities but are bound unneurotic by standardized or proprietary technology that enables data and application portability (e.g., cloud bursting for load balancing between clouds)Cloud computing is the current highlight among IT expert and strategically to push cloud computing forward. First, Cloud computing enabling technologies much(prenominal) as virtualization, open source, massive weighing machine automation and multi tenancy. Second, more successful vendor with their offerings are filling the market with positive customer experiences. Third, recession continues to squeeze funds from IT calculates and prompt CIOs to look for more ways to save money.By it characteristic flexible and scalable, cloud computing business models base on as-needed basis or hot with pay-as-you-go. These new business models will reduce the amount of capital and resources secure up i n in- put forward IT, automated and charges base on actual usage data and user able to access lightweight applications that are fitting for specific business needs, self serve.Cloud Computing SolutionsBase on NIST Definition of Cloud Computing there are 3services models of cloud computing solution (Peter Mell Timothy Grance. 2011, p. 2) SAAS Cloud Software as a suffice (SaaS). The capability provided to the consumer is to use the providers applications running on a cloud infrastructure. The applications are accessible from various client devices through a thin client interface much(prenominal) as a web browser (e.g.,web-based email). The consumer does non manage or control the underlie cloud infrastructure including network, servers, operating systems, storage, or even individual application capabilities, with the possible exception of special(a) user-specific application configuration settings.Cloud Platform as a Service (PaaS). The capability provided to the consumer is to deploy onto the cloud infrastructure consumer-created or acquired applications created using computer programing languages and tools supported by the provider. The consumer does non manage or control the underlying cloud infrastructure including network, servers, operating systems, or storage, but has control over the deployed applications and possibly application hosting environment configurations.Cloud Infrastructure as a Service (IaaS). The capability provided to the consumer is to provision processing, storage, networks, and other fundamental computing resources where the consumer is able to deploy and run arbitrary software, which can include operating systems and applications. The consumer does not manage or control the underlying cloud infrastructure but has control over operating systems, storage, deployed applications, and possibly limited control of assume networking components (e.g., host firewalls).Benefits Cost of Cloud ComputingUnderstanding current ecosystem in c ompany, SAAS and IAAS are better option to be adapted to make cost reduction and improve business process. Currently, some leading cloud vendors such as Amazon, Sales Force, Google, Citrix and Microsoft, HP are providing cloud computing solutions.Benefits SAAS models rough application offered by clouds vendors can be considered to be applied such as Sales and CRM application where give company more benefits press down capital costs flexible pricing models. With cloud computing company dont need to spend large investitures on servers and storage, up front licenses fees, maintenance fees for software. New pricing models bring by cloud computing are typically paid for on a per user subscription basis.Mobility and Flexibility. applications can be accessible anytime and anyplace using internet connectionEase of use, maintenance and integration. User friendly application, easy to configure and easy to integrate with other application in current ecosystemReliable and Secure. There are m ore cloud computing provider in the market with bets of client offering reliability and security over data and 24 hours support. seamless software upgrade. Upgrade to latest software can be done seamlessly to add more features with no additional cost.Benefits IAAS modelsCompany can consider private cloud computing in data center by doing virtualization whereby Virtualization is a converged infrastructure for shared services where as few number of server would be act as a pool of data centers removing hundred over physical servers which seated and eating up al-Qaeda space and power consumption.Benefit from virtualization can be obtained from 3 areasAutomates application provisioning. Automates application provisioning eliminates number of actual resources and time consumed in internal meetings ask for coordinationTime savings. Application deployment elapsed time savings virtualization allows application to be set up in minutes instead of weeks or months. authority infrastructure c ost avoidance Compaq structured data center incisive down electricity cost wherefore there is no more massive power and cooling needed.RECOMMENDATION OF CLOUD COMPUTING ADAPTION on the line with company strategy to be number 1 mobile operator in Malaysia by 2013, and look into market maturity company need to improve business process, focus on cost reduction, and drive new revenue stream from non voice and data. Business growth constantly required more IT investment meanwhile in the same time company need to focus on cost reduction. Current company grand IT infrastructure still using traditional concept where by company buy and have full ownership all computer ironware and software. All Malaysia mobile operators havent considered cloud computing as part of IT strategy, but major global mobile operators such as ATT, British Telecom, Orange, Verizon include SingTel in Asia region has adapt cloud computing in their IT strategy.To achieve greater competitive advantages and catch mo re market share we recommend company to start consider cloud computing as part of IT strategy.Meanwhile IT division have to do proper analysis and mental test to create comprehensive cloud computing strategy, we suggest company adopt light application sales cloud offered by Sales fierceness and doing virtualization for IAAS as a pilot project to introduce cloud computing solutions.Improvement sales business process using SAAS modelBase on observation in sales division, more than 70% time consume by sales agent not for selling but looking for information for new leads dealership, customer complaint, deal updates, administration and approval, data monitoring, product and promotion latest updates and presentations. There is no application collaboration from head office until regional level that can help them to get all above information so they can concentrate more to sales jobs. Sales force offer sales cloud service base on pay per user basis where user can access it anywhere throug h an Internet-enabled mobile device or a connected computer can be answered to above problems.Sales force founded in March 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and click Dominguez specializing in software as a service (SaaS). Currently, have 82,400 customers and over 2,100,000 subscribers. Sales force, service running in the cloud.Some benefits using sales service cloud from Sales Force areIntegrated application and information from leads, account, contact, opportunities, reports and dashboard in one application, hence sales customer service agent will not waste their working time to find information and juggle in different application hearty time update information through smart phone hence latest product and promotion can be reached in quick time for sales and customer service agent. Since every employee in company have been provided blackberry smart phone, from now on blackberry will bring new function to support sales and service.Sma ll investment compare to total cost of ownership internal technology assets from hardware and software acquisition, installation, training, support, maintenance, infrastructure, downtime/failure cost, space and energy.Flexibility upgrade to new software whenever needed without losing cost on prior internal in house investment and additional hardware to support customer growth. Include automatic latest version upgrade without losing time upgrading each of computer unitHigh adoption due to sales force is using web base application internet and also training support circular-knit Integration due to sales force is using different application programming interface (Api) that easily can be integrated with current company infrastructureAs we discussed earlier, in cloud business models sales force are giving lower capital cost because company dont need to spend in large servers, storage, license fee and ongoing maintenance by giving flexible pricing models base on number of user starting fr om USD5 125/user/month allow cost optimization through Private Cloud VirtualizationFor years, IT have been adding servers, storage and networking devices to keep pace with applications and data generation. As a result Celcom has a massive data center where by IT resources locked up in unnumbered number technology structured. To ensure service level agreements (SLAs), IT resources have created over provisioning and underutilization, becoming collectively difficult to manage. As a result, greater budget portion is being spent on operations and create more difficulties for IT to deploy new services in quickly and efficiently manner.To avoid further diminished productivity, complex networking and unnecessary facility cost, IT organization must heads up to private cloud by doing virtualization server.provision and modify complex infrastructure can be done in minutes not months thru self provision from desktop, notebook even tablet pc from anywhere in or out office contrary with legacy system where need more staff and third party to provision. When additional substance is needed, workload can be moved to where capacity is exists and server that isnt used can be shut down to save energy. Utilization of servers is increasing reducing loaded of servers needed in data center and minimizes floor space.To get better view how much cost can be saved by doing virtualization, HP technical team did exercise enumeration total savings over 3 years together using HP Blade system Matrix. Illustration of calculation as below table .Launch IAAS as an opportunity to gain new revenue streamIn long term strategy, virtualization is also leading company as telecommunication provider to serve Current enterprise business customers (SMEs) by offering Infrastructure as a service (Iaas). These can also be seen as a potential opportunity to gain new revenue streams. As a benchmark ATT Europe Telecommunication provider has launched Sypnotic storage as a service.Sypnotic storage as a service is Web service-based virtualized storage on-demand solution that easily scales up and down with pay-only-for storage used availability. Sypnotic a pay-as-you-go service that is billed based on company actual usage each month. The service has several usage-based components, including virtual machine resources, networking resources, additional storage and data access. (Peter Hall. 2010, p.10).In bottom line, Celcom also has huge opportunity to bundle Iaas service with current business share with voice, broadband, business mobile and email solution to existing Celcom Biz enterprise customers. Celcom can leverage reputations and solid performances to offer reliable, comprehensive and secure cloud services.CONCLUSIONThis report has analyzed overall the grand IT infrastructure, current disruptive technology of cloud computing solution and overall business strategy. The quest points and findings were made in this reportInformation technology has enter to new era with cloud computing sol utions where offer flexibility, scalability and new pricing modelCompany must consider cloud computing solutions to achieve improvement in business process, cost reduction and chance to gain new revenue stream by having new product solution for business customers.Celcom as a multinational company must have strategic outlook on the future of ICT practices as market is undergoing changes due to technological advancements. It is also important company to adapt and follow market trends and increase ability to compete in the market.Company to adapt sales cloud offer by sales force to improve business process in sales division.Company to develop private cloud computing by doing virtualization makes it easier for IT to deliver faster and taking advantage of speed to deploy IT-based solutions faster to meet the business needs. In the end, virtualization aim to increase productivity and reduce facility cost.Company also has huge opportunity to deliver new business services by bundle Iaas wit h current business package such as voice, broadband, business mobile and email solution to existing Celcom Biz enterprise customers. By ensuring the value of services delivered via cloud computing, company not only delivers business value to their business users but increase value preposition and extend company sustainability.