CRM at Moore Medical Corporation - Response to questions about Harvard Business Review Case #9-601-142 Moore Medical Corporation

What problems and challenges are faced by Moore at the time of the ride? Moore Medical is a medium-sized distributor of medical supplies to practitioners such as podiatrists and emergency medical technicians. Up to the time of the case, it has relied on traditionalistic customer channels such as catalogs, phones, and faxes to communicate ontogeny offerings, promotions, and availability, and to take rewrites. It is now attempting to transition into a bricks and clicks distributor with a strong Internet presence. It has already made substantial investments in an eCommerce web site and in back office ERP ready reckoner bundle to improve the fulfillment performance of its four diffusion centers. The ERP software has non lived up to expectations in all areas, and the company essential decide whether to invest in more modules for this system that world-beater address its shortcomings. It must also decide whether to make a significant additional investment in customer adhe siveness management software. At the time of the case, Moore must decide whether it has atomic pile of the right kind of IT. The decision is complicated by the mark that the company has recently made substantial IT investments that have flip financial performance and caused organizational disruption.

In addition, it is not pass on out that all of Moores known issues related to customer property and expiation will be addressed by the node kindred Management (CRM) under consideration. Problems and Challenges faced: 1.         Share of pocket edition of modern customers was not close to 100% d ue in share because the company did not off! er capital goods and has a comparatively smaller product range as compared to the larger competitors. i.e. it is not a big force in the market. 2.          boil tramp for customers as high as 35% in almost categories and 30% on an average whereas the industry warning was 25%. If you want to get a full essay, order it on our website: OrderCustomPaper.com

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